Families who love Chipotle just as much as they love gaming are in for the ultimate Cinco De Mayo treat.
Roblox and Chipotle are cooking up a plan for families to earn real-life prizes for online gaming. Ingredient Quest is a new game that will be integrated into Chipotle’s already existing Burrito Builder game on Roblox.
Starting on Cinco De Mayo (May 5), kids and families can go on a virtual hunt for 53 collectible cards — each representing one of Chipotle’s natural ingredients. Players can unlock cards by exchanging in-game currency won during Burrito Builder. Other cards can be found in a scavenger-hunt-style search around the Roblox world. The first 50,000 users who find all 53 cards will be rewarded with a free meal from Chipotle!
Even if the family can’t decide if a bowl or a burrito is the superior way to eat at the iconic chain restaurant, they will agree that free food from gaming is about as superb as it gets. Taco ‘bout a cool collab!
Families can visit chipotle.com for more information (and to look at the menu again).
