The shimmering world of ShimmerVille is coming to stores!
ShimmerVille is a game on Roblox owned by the fashion brand Claire’s, and now, the digital experience is coming to real life — and Claire’s stores!
In ShimmerVille, Roblox users can travel to six interconnected destinations, take part in challenges and quests, and discover digital fashion items. Essentially, ShimmerVille players can work, shop, and of course, play, while showcasing their style and personality in the digital world.
ShimmerVille also features colorful critters and pet companions that are now available to play with in real life. At Claire’s, ShimmerVille fans can find a collection that includes five mini plush resembling critters from the online experience. The mini plush critters also come with a special QR code, so fans can unlock a digital version of the pet in ShimmerVille.
Stationary set and mini backpack | Source: Claire's
Xingy and Stuffy plush notebooks | Source: Claire's
Pen set and keychains | Source: Claire's
The collection also features plush notebooks, a stationary set and pens, a mini backpack, keychains, and toys inspired by ShimmerVille characters. The accessories feature familiar friends like Icicrunch, Stuffy, and Xingy.
To celebrate the launch of the new collection, digital artist Timo Helgert is creating original AR (augmented reality) artwork featuring ShimmerVille critters in different locations in the real world. The critters will also lead a series of special digital quests in ShimmerVille to extend the fun!
ShimmerVille fans can find the collection in Claire’s stores and at the link below. The collection ranges from $7.99-34.99.
CLAIRE’S SHIMMERVILLE CRITTERS COLLECTION
Your favorite ShimmerVille creatures can now join you in day-to-day activies! The ShimmerVille-inspired line includes accessories like mini backpacks, stationary, and putty accessories featuring critters from the Roblox experience.
