The colorful and magical world of Trolls is making its way to Roblox!
As the release date of Dreamworks Animation’s next chapter in the blockbuster musical franchise draws near, kids can fill the time by playing the “Livetopia Trolls Band Together Experience” on Roblox. This collaboration was brought to life by Super League, a publisher of immersive experiences across metaverse gaming platforms.
The experience kicks off with five weeks of non-stop excitement. First, there will be an exclusive Trolls listening party that features three songs from the film, including the new *NSYNC original “Better Place,” the first song from the band in more than 20 years. That will be followed by the Trolls Mount Rageous mini-world experience, launching Oct. 20 and hosting unique rides and content. ATrolls BroZone concert will cap off the Trolls experience the week of Nov. 13. BroZone is the all-star boy band in the movie, voiced by Justin Timberlake, Troye Sivan, Eric Andre, Kid Cudi, and Daveed Diggs.
In “Livetopia,” players can interact with Trolls such as Poppy and Branch or explore the Trolls-themed section of the map. Trolls 3D characters will also appear across other Roblox experiences, reaching millions more players. Super League will leverage Roblox’s immersive ad program, activating in-experience billboards to lead players to the Trolls-branded world in Livetopia via brand portals. Plus, the initiative is set to feature several Roblox YouTubers who will create exciting branded content.
The “Livetopia Trolls Band Together Experience” is live now on Roblox, and Trolls Band Together will be in sneak previews on Nov. 4 and in theaters on Nov. 17.
