9-year-old YouTuber Ryan Kaji of the Ryan’s World franchise is the face of a colorful sneaker collection, marking the first time a kid YouTube star snagged a global footwear deal with a major shoe brand. Skechers developed the partnership with pocket.watch and the Kaji family’s Sunlight Entertainment company.
The limited-edition sneakers are available in three styles: Ryan’s Challenge is a light-up, slip-on sneaker with bungee laces and a hook-and-loop strap closure; Gamer Ryan is a colorful, slip-on sneaker with a Magna-Fit toggle closure; and Red Titan is a canvas, mid-top sneaker featuring Ryan’s secret superhero identity and a durable rubber outsole.
Ryan revealed the sneakers on his YouTube show with a signature unboxing video with his parents by his side. Check it out below and head to skechers.com to take a pair home.