Get ready for some sweet and squishy fun in our #SmooshySweetTooth Twitter Party, sponsored by Smooshy Mushy, on Friday, April 20 from 11 a.m.-12 p.m. EST! Learn all about these lovable and deliciously sweet characters, including the soon-to-arrive Series 3 Creamery!

Smooshy Mushy, from RedwoodVentures, is the newest collectible craze, full of exciting, super squishy, slow-rise surprises. Each Smooshy Mushy series includes one of eight randomly assorted, adorable scented Pets just waiting to be revealed. Unwrap the container to find out which scented Smooshy Mushy squishy surprise pops out from inside. Plus, every pet has a Bestie they can’t live without. Keep searching to find out, which tiny squishy Bestie is your pet’s BFF. Sets also come with a hilarious “What’s your smooshy name?” game, a nametag, a drink container, awesome stickers, and a collectible poster.

Smooshy Mushy Bento Boxes 
Everyone loves a cute bento box! Smooshy Mushy Bento Boxes mix all the squish and your favorite foods from around the world, into an awesome portable container. Unwrap the adorable Bento-styled box to find a tasty, squishy Smooshy Mushy surprise. Available in various yummy food themes—such as the Extra Cheesy Foxy Taco and OooeyGooey Pizza—every Bento Box includes an adorable Smooshy Mushy Pet, two super squishy Besties, a tiny sweet drink container, the “Find your Smooshy name” game stickers.

Smooshy Mushy Frozen Delights
Unwrap your Smooshy Mushy Frozen Delights bottle to find out which unique, scented Smooshy Mushy Pet and Bestie you’ve collected. Keep searching Smooshy Mushy fans, each Frozen Delight includes a matching, easy-to-make, and tasty frozen delight recipe to share with friends and family, a tiny smoothie bottle, sweet stickers, and a collectible poster. There are four different Smooshy Mushy Frozen Delights in each series, each full of awesome Pets to discover, such as the ultra–rare unicorn.

Smooshy Mushy Besties
Collect more by picking your squishy Smooshy Mushy Besties. Each of the 39 randomly assorted blind bags, 13 in each series, includes a super sweet squishy Bestie, a collectible poster, and a game. Smooshy Mushy Besties are uniquely assorted, and released in waves throughout the fall season. Look for super short-run Besties—and add them to your collection!

Smooshy Mushy Series 2 do-dat donuts
The squishy fun continues with Smooshy Mushy Series 2 do-dat donuts! Reveal eight new pets such as Cari Cow and Mitzi Milk, Scout Skunk and Cilia Cinnamon Bun, Kaila Koala and Charla Chocolate Milk, and more.

Smooshy Mushy Yolo Froyo
Chill out with the new Smooshy Mushy Yolo Froyo pets. Place your frozen delight friend in the freezer to chill and experience a color change! Remove and watch as the squishy Smooshy Mushy pet responds to your touch by reverting back to its delightful color and design. Discover all four pets and add to your collection!



Smooshy Mushy Series 3 Creamery (AVAILABLE IN MAY!)
The slow rising fun keeps growing, just in time for summer! Enjoy some tasty ice cream-themed treats with Smooshy Mushy Series 3 Creamery. Open to find some sweet surprises. Unwrap the container to find out which adorable, scented pets and bestie you received. Collect all eight to uncover the squishy surprises. Read our full review here!


Four lucky winners will each win a Smooshy Mushy prize pack featuring a Bento Box, a Series 2 character, and a Series 3 character!

ONE lucky winner will receive the ULTIMATE Smooshy Mushy prize pack, featuring two Bento Boxes, two Series 2 characters, three Series 2 Besties, and two Series 3 characters!

Be sure to follow @smooshymushy and @thetoyinsider and tweet with #SmooshySweetTooth to learn about the latest products and more!

Plus, don’t forget to follow our awesome panelists: @CharleneDeLoach@suburbanwifedp, @thestephglover@SAHMreviews, and @benspark!


*You MUST RSVP AND participate in the Twitter Party to be eligible to win! Open to U.S. residents only!*

About the author

Ali Mierzejewski

Ali Mierzejewski

Ali Mierzejewski is the editor-in-chief at The Toy Insider and The Pop Insider. With more than a decade of industry experience, Ali is a trusted source for parents, gift-givers, manufacturers, retailers, and more on the latest trends and hottest products. Whether you’re shopping for the best toys for kids — or looking for the latest in geek culture and entertainment for yourself — Ali’s expertise has you covered. When she’s not building LEGO sets or unwinding with a puzzle, Ali is obsessing over the latest season of The Bachelor, scrolling through Gritty’s Twitter, or rewatching The West Wing (for the 100th time). She is also a self-proclaimed expert on the history and lore of the entire Bachelor franchise. Ali has been featured on TODAY, The Wendy Williams Show, Yahoo Finance, Fox & Friends, HLN, The Weather Channel, ABC World News Now, and more. You can follow her on Instagram @hashtagtrendy.