What Do You Meme?’s Iconic Floats | Source: WDYM/The Toy Insider

What Do You Meme? is making a splash with the most famous resident of Bikini Bottom: SpongeBob Squarepants.

Thanks to a new deal between the growing game company and ViacomCBS, new products, including games and pool floats inspired by the absorbent Robert and other popular characters from Nickelodeon‘s SpongeBob Squarepants will be hitting stores across the U.S. and Canada this summer.

Related: Watch 10-Year-Old SpongeBob in the ‘Kamp Koral’ Trailer

SpongeBob, Patrick Star will appear as part of the Iconic Floats brand of inflatables and in several games set to be released under the core What Do You Meme? brand.

The plan right now is for all of the new goods to be available in time for the release of the feature film, SpongeBob SquarePants: Sponge On The Run. 

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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