Get your favorite digital friend … in plush form!

Squishmallows come in all shapes and sizes, including favorite brands of kids everywhere. Collabs include everything from the Harry Potter Squishmallows coming this fall to McDonald’s Happy Meals. Jazwares is now joining the Web3 trend as well, partnering up with VeeFriends to develop four new Squishmallows, all based on NFT characters.

Characters included in the new VeeFriends collection are Adventurous Astronaut, Humble Hedgehog, Intuitive Iguana, and Karma Kiwi. The characters originally appeared as NFTs designed by artist Gary Vaynerchuk.

Each VeeFriends character will be featured as a 12-inch tall Squishmallows plush, retailing for $24.99. The Squishmallows brand is no stranger to licensing, with previous partnerships featuring Disney, Godzilla, Hello Kitty, and more. 

The new VeeFriends Squishmallows are launching on Aug. 7 exclusively at the Jazwares and VeeFriends online stores. Mark your calendars and get ready to collect a new NFT friend physically!

About the author

Bug Hartsock

Bug Hartsock

Bug is a News Writer for The Toy Insider, The Pop Insider, and The Toy Book. They are also a Master’s student in biology, currently studying sleep in arthropods. When they aren’t writing or working with small critters, they spend their time reading sci-fi novels, playing tabletop RPGs, or throwing creative projects at the wall. Bug had a mullet once, and is not against having one again. Reach out or find more from them at their website.