There’s a new squad of fashionable characters in the doll aisle this season.

Style BAE dolls and accessory sets from Just Play put a new spin on a classic play pattern of paper dolls by introducing peel-and-stick fashions that kids can mix and match to create more than 850 looks! Each 10 inch doll features a 3D sculpted head with rooted hair atop a 2D body on which kids can place the reusable cling stickers. Each of the four Style BAE dolls comes with a full closet packed with seven trendy outfits for budding fashionistas to peel and style. Style BAE dolls are designed for kids ages 4 and up and are featured on The Toy Insider’s 2023 12 Under $20 list as seen in our 18th annual Holiday Gift Guide.

Scroll on to learn more about “Y2K Gurl” Dylan, “K-Pop Princess” Kiki, “Pop Punk Star” Kenzie, and “Streetwear Queen” Harper!


STYLE BAE — DYLAN DOLL

Style BAE is all about fashions that stick,  and more than anything, the Style Bae Dylan Doll loves her vintage-inspired wardrobe. This doll and accessories set offers a unique, fresh play experience. “Y2K Gurl” Dylan comes with a closet full of 7 super-trendy outfits that couldn’t be easier to change — especially for young fashionistas.…

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 4+

Buy Now

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STYLE BAE — HARPER DOLL

Style BAE is all about fashions that stick — and more than anything, the Style Bae Harper Doll loves her street-inspired wardrobe. This doll and accessories set offers a unique, fresh play experience. “Streetwear Queen” Harper comes with a closet full of 7 super-trendy outfits that couldn’t be easier to change — especially for young…

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 4+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

STYLE BAE — KENZIE DOLL

Style BAE is all about fashions that stick — and more than anything, the Style Bae Kenzie Doll loves her bold, edgy wardrobe. This doll and accessories set offers a unique, fresh play experience. “Pop Punk Star” Kenzie comes with a closet full of 7 super-trendy outfits that couldn’t be easier to change — especially…

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 4+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

STYLE BAE — KIKI DOLL

Style Bae is all about fashions that stick — and more than anything the Style Bae Kiki Doll loves her cutting-edge wardrobe. This doll and accessories set offers a unique, fresh play experience. “K-Pop Princess” Kiki comes with a closet full of 7 super-trendy outfits that couldn’t be easier to change — especially for young…

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 4+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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