Olivia Culpo, model, influencer, first-time mom, and entrepreneur, is teaming up with Target to launch Picolette, a whimsical baby line inspired by the beauty of babies’ earliest days!
Launching July 26, this collection features apparel, accessories, everyday items, keepsakes, and more. Parents will appreciate the items for both their functionality and timeless look. Comfortable fabrics and patterns, including gingham and tulle, along with classic silhouettes, make up the apparel looks for growing babies.
Standout items in the collection include a football-print overalls set and sweater and a floral bubble romper. It also includes coordinating loveys, plush, and books.
Picolette offers families timeless pieces at affordable prices. | Source: Target
Each piece balances design with everyday functionality. | Source: Target/The Toy Insider
This line is inspired by Olivia's first year of motherhood with her daughter, Colette. | Source: Target/The Toy Insider
Get ready for fall football fun with these adorable pieces from Picolette. | Source: Target/The Toy Insider
Celebrate baby's first birthday with the milestone-themed items in this collection. | Source: Target/The Toy Insider
Culpo has found her first year of motherhood to be completely transformative. Therefore, every Picolette outfit represents special moments in her baby Colette’s life. With that in mind, the thoughtfully designed products have features that make real-life parenting moments easier. These features range from simplified fasteners, silent closures, long-sleeve bibs, and silicone sippy cups to diaper bags with a foldout changing pad and removable strap, and more.
The collection also includes meaningful birthday milestone items to celebrate baby’s big day! Pieces include a girls’ tutu, bodysuit, and “one” sweater; a boys’ “one” overall set and sweater; a birthday crown with removable 1, 2, and 3 numerals for multi-year use; fabric highchair banners, birthday keepsake books, and others.
With affordable, intentionally designed items, Picolette celebrates those unforgettable moments of baby’s early years.
Check out the Target link below to preview some items in the Picolette collection, launching in stores and online on July 26.
PICOLETTE BY OLIVIA CULPO
This line of adorable baby essentials, from clothes to plush, accessories, and more, designed by model and mom Olivia Culpo, brings together everyday functionality and charming details that parents will love.
