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The Rise of the Kidult on NTD Business News

Toys aren’t just for kids anymore.

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by Bill Reese
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Toy Insider Senior Editor/Toy Book Editor-in-Chief James Zahn joined NTD Business News to discuss the growing “kidult” toy market and show off some of the holiday season’s hottest toys. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.

About the author

Bill Reese

Bill Reese

Bill Reese is Business Operations Manager at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

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