The Year’s Hottest Holiday Toys on The Today Show

A beautiful learning toy to hang on the stroller or cot. Visually stimulating for a baby with sounds, waterfall beads, the Dolce teether, crinkle wings, ribbons for tactile development, and many more. A beautiful learning toy to hang on the stroller or cot. Visually stimulating for a baby with sounds, waterfall beads, the Dolce teether,…

Use this 61-piece block set to build a house with the interactive Smart Star cube. Insert the 20 easy-to-hold, double-sided learning blocks into the Smart Star and it will respond with sounds, songs, and phrases. Use this 61-piece block set to build a house with the interactive Smart Star cube. Insert the 20 easy-to-hold, double-sided…

With three pop songs to bop, spin, and dance to, Boppi whips her rainbow hair to get the party started. Features 360-degree spinning motion and booty shaking action, with soft plush fur. With three pop songs to bop, spin, and dance to, Boppi whips her rainbow hair to get the party started. Features 360-degree spinning…

Kids can smash Pop Pops bubbles, store Pop Pop Snotz characters in the included compartments, and use the handle like a syringe to suck up and squirt slime with this multi-purpose tool.

Pop Pops Pets and Pop Pops Snotz combine bubble wrap popping, slime, and collectible figures. Kids can pop the slime-filled bubbles to find hidden characters, with 60 to discover and collect in each series. Pop Pops Pets and Pop Pops Snotz combine bubble wrap popping, slime, and collectible figures. Kids can pop the slime-filled bubbles…

Kids use the wands to catch as many multicolored, foam pigs as they can to score points. The person with the most points wins the game. The pigs fly within an enclosed dome using a safe, motorized fan. Kids use the wands to catch as many multicolored, foam pigs as they can to score points.…

This art project is housed in an enclosed case so that kids can lay down custom glue designs and shake until the sprinkles stick. After each creation, the remaining sprinkles roll back into the included sprinkle tubes for continued use. This art project is housed in an enclosed case so that kids can lay down…

Blinger is the new glam styling tool that allows you to load, click, and bling your hair, fashions, and more. With 75 gems included and multiple colors to choose from, glam it up and add sparkle to your daily life.

Kids train and play with the animated elephant, which makes more than 150 lifelike movements and sounds. Feed Juno a peanut to see it react, teach it tricks, and play games with the included mouse toy. Kids train and play with the animated elephant, which makes more than 150 lifelike movements and sounds. Feed Juno…

Budding Wizards and Muggles can appear to disappear. Using the cloak's green screen technology and the free Wow! Stuff app, wearers can recreate the excitement of the invisibility illusion from the Harry Potter films. Budding Wizards and Muggles can appear to disappear. Using the cloak's green screen technology and the free Wow! Stuff app, wearers…

This stationary, musical ride-on puppy plays songs, sounds, and educational phrases as baby bounces up and down or spins 360 degrees. It features a sturdy base, easy-grip handles, interactive buttons, and multicolored lights. This stationary, musical ride-on puppy plays songs, sounds, and educational phrases as baby bounces up and down or spins 360 degrees. It…

The ultimate activity station on wheels – baby will love taking Puppy (and their favorite toys) for a ride while learning about colors, numbers, letters, shapes and more. Two ways to play – your baby will strengthen their gross motor skills by sitting up and playing with the wagon or walking and pulling it along.…

To compliment the Dolls, the Blume Secret Surprise Garden is a jumbo-sized flower pot playset that opens up to reveal secret compartments filled with thirty hidden treasures and a rare Blume doll waiting to be discovered. Who grows and what's inside is a total surprise! Best of all, the Blume doll can be ‘re-blumed' multiple…

This pirate-themed chest doubles as a storage case. Inside, kids will find eight secret compartments containing exclusive mystery figures, Build-a-Ryan figures, gold coins, gem putty, skeleton keys, and more, including an exclusive pirate ship. This pirate-themed chest doubles as a storage case. Inside, kids will find eight secret compartments containing exclusive mystery figures, Build-a-Ryan figures,…

First, dunk the doll in water to get rid of the paint on her body. To activate color change, dip the heart-shaped brush in ice water and rub all over the doll. Each doll comes with four blind bags for kids to reveal different themed accessories, clothes, and a wig. There are five different dolls…

The PJ Seeker features a pull-out ramp, drop-down side door, and enough room for up to four vehicles in the detachable carrier. It has lights, sounds, a disk launcher, and a detachable cage. Includes Catboy and a mini Cat-Car. The PJ Seeker features a pull-out ramp, drop-down side door, and enough room for up to…

Kids can feed, brush, walk, and ride Josie, which features more than 100 sounds and interactions. Josie includes a saddle bag, a brush, a flower, and a cupcake; and moves at a maximum speed of 4 mph. Kids can feed, brush, walk, and ride Josie, which features more than 100 sounds and interactions. Josie includes…