Hello Kitty is a gamer now!
The global pop icon is partnering with Swedish game development studio Toca Boca to extend the Hello Kitty brand into the digital gaming sphere. Hello Kitty will be introduced into the studio’s video game Toca Life World through a launch of a furniture pack in the Home Designer creator tool.
In Toca Life World, kids can create their own world and their own stories. This new expansion will allow Sanrio fans to customize their spaces with home decoration items from Hello Kitty, Kuromi, Badtz-maru, Gudetama, and My Melody. Little gamers can choose from clothing items like an adorable Hello Kitty coat or a Badtz-maru beanie and decorate their virtual space with Hello Kitty coasters, lights, rugs, and more!
Toca Life World is available now and free to download from the App Store and Google Play. The Hello Kitty and Friends pack is currently available within the game via its Home Designer tool. With so many ways to Hello Kitty-ify each room, there’s no limit to kids’ creative expression! Don’t wait another meow-ment to start designing.
