Toy Insider’s Chief Toy Officer Laurie Schacht joined The CW in Portland to show off hot toys that shoppers can find for $30 or less this holiday season. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.


SURPRISE GIFT BOX

This cloth-wrapped wooden box with peek-a-boo mirror in the bottom and presents to “wrap” and “unwrap” is a fun way for toddlers to discover textures and sounds. Includes a wooden box, a plush toy bear, a squeezable fuzzy ball with a chime, a multi-textured crinkle cloth, and a happy-bear cloth book.

Product Facts

  • MSRP:
  • $27.99
  • Age:
  • 6 MOS+

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LI’L CUDDLES – SO-REAL LAUGHING BABY

14-inch Lil' Cuddles Laughing Baby doll has soft body and molded head, arms, and legs. The doll wears a playful aqua alligator print sleeper with matching hat. Includes bottle, pacifier, and fabric diaper. Kids can place the baby doll's thumb or bottle in the baby's mouth.

Product Facts

  • MSRP:
  • $19.97
  • Age:
  • 2+

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The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

STEM STARTER BUILDER 15 PC SET

With the STEM Starter Builder 15-piece set, kids can create six geometric shapes! Includes eight equilateral triangles, two squares, one inner circle square, two circles, one logo square, and one rectangle. Kids can learn colors, shapes, and Magformers math net pull-up tricks.

Product Facts

  • MSRP:
  • $26.99
  • Age:
  • 3+

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The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

ROBO ALIVE KING PYTHON

This realistic reptile uses robotic technology to slither with accurate movement. Kids can hide King Python under the dining table for a family scare. The King Python measures 31 inches/80 cm from tongue to tail.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 3+

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The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

HEAP-O-SHEEP

How well can kids operate a sheep-apult? Taking turns, players use their springboard to launch their sheep onto the hook-and-loop paddock. Land them, stick them, pile ‘em up. The first to get all of their sheep to stay in the field wins the game.

Product Facts

  • MSRP:
  • $29.95
  • Age:
  • 6+

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The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

SHIMMER ‘N SPARKLE LIGHT UP BEAUTY STUDIO

Kids can get glam with the 28 lip, cheek, and eyeshadow colors, then record or snap photos with the help of the clip-on selfie light. They can follow the illustrated tutorial cards to create their ideal looks.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 8+

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The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

MAGIC TRACE GLOW TO SHOW STUDIO

When kids shine the light on the included sheets of paper, they will reveal outlines of surprise images that they can trace. The set includes 24 art reveal pages, 10 dual-tip markers, 10 premium crayons, and the light bar.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 4+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

MIRACULOUS TOPPEEZ 8 PACK DELUXE BOX (S1)

Miraculous, Netflix and Disney's number one kids show, will be bringing the charming streets of Paris to schools around the world with this Toppeez collection! Kids can transform pencils and pens into superheroes with this extraordinary topper featuring playable figures of your favorite Miraculous characters. Miraculous Toppers 8 pack Deluxe box (S1) contains eight different…

Product Facts

  • MSRP:
  • $17.99
  • Age:
  • 8+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

About the author

Bill Reese

Bill Reese

Bill Reese is Business Operations Manager at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

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