TODAY

Toy Insider Editor-in-Chief Ali Mierzejewski joined NBC’s The Today Show to talk about the hot toys that kids will be asking for this summer. 

For more on the items featured in this segment, check out the product notes below.


PLAYMOBIL JUNIOR: SAND BAKERY

This beach-friendly, seven-piece set includes a cake lifter, a cake triangle, a scoop, a muffin mold, two double-sided stamps, and a Playmobil figure. Kids can pretend to make cakes and decorate them anyway they like. Part of the Playmobil Junior line, this eco-friendly set is made with more than 90% bio-based plastic.

Product Facts

  • MSRP:
  • $12.99
  • Age:
  • 1+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

PLAYMOBIL JUNIOR: SAND ICE CREAM SHOP

Kids can pretend to scoop up ice cream treats at the beach with this sand accessory set, complete with an ice cream scoop, cup and cone molds, and two toppings. Part of the Playmobil Junior line, this eco-friendly set is made with more than 90% bio-based plastic.

Product Facts

  • MSRP:
  • $12.99
  • Age:
  • 1+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

PLAYSKOOL CLICK ‘N FLASH CAMERA

Playtime is capturing moments that spark joy. Playtime is everything. The Playskool Click ’N Flash Camera sensory toy turns playtime into a fun-filled learning adventure. Press the button, watch the flash, and pop out a pretend photo for instant-camera fun. Little ones can spin the bead-filled lens, click the focus ring, or press, slide, and…

Product Facts

  • MSRP:
  • $9.97
  • Age:
  • 6 MOS.+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

LITE-BRITE COLORPOP! COLLECTION

These vibrant light-up activity sets feature characters like Stitch, Hello Kitty, and more. Each includes 650 Mini-Pegs, a translucent HD screen, various light modes, templates, and an easel display.

Product Facts

  • MSRP:
  • $21.99 each
  • Age:
  • 6+

Battery Requirements

Energizer is the official battery partner of The Toy Insider.
  • Type:
  • AA
  • Quantity:
  • 3

TRACTOR SUPPLY BUBBLE BACKPACK LEAF BLOWER

If your little one is chomping at the bit to help with yard work, they'll be sure to love this Tractor Supply Bubble Backpack Leaf Blower Toy. Designed to look just like a realistic leaf blower, this toy helps take outdoor fun to the next level. While it may look like a leaf blower, it…

Product Facts

  • MSRP:
  • $59.99
  • Age:
  • 3+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

Battery Requirements

Energizer is the official battery partner of The Toy Insider.
  • Type:
  • AA
  • Quantity:
  • 4

GIANT COLOR STACK

With more than 50 challenges, players race against other players or the clock to build different towers with this jumbo stacking set. Starting with colored patterns from levels easy to hard, players aim to arrange the rings into stacks featuring solid colors only.

Product Facts

  • MSRP:
  • $69.99
  • Age:
  • 6+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

NERF BIRDIE GOLF

The NERF Birdie Golf Game sets up fast. Kids can build their own course by placing the scoring rings in a bullseye layout or spreading them out for a challenge. The adjustable-length wedges provide a perfect fit for golfers of all ages and sizes! The foam birdie is designed for indoor and outdoor use, so…

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 6+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

About the author

Bill Reese

Bill Reese

Bill Reese is Director of Operations at Adventure Media & Events, where he's worked since 2014. A proud and profoundly weird graduate of SUNY Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah. ↙️↙️↙️

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