Toy Insider Senior Editor/Toy Book Editor-in-Chief James Zahn joined Afternoon Live on KATU in Portland to show off the best new toys that help kids develop friendships and manage their emotions. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best gifts of the holiday season, check out our complete Toy Insider Holiday Gift Guide.
EMOTIONAL SUPPORT FRIES

Kids can cuddle these plush fries, share them with friends and family, or hand one over to communicate exactly how they are feeling. Plus, these cuties are easy to remove, rearrange, and return to the carton.
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PLAYMOBIL COLOR

PLAYMOBIL is celebrating the comeback of its classic PLAYMOBIL Color series after a 45-year hiatus with five new sets released in collaboration with creativity powerhouse, CRAYOLA. The sets include basic white figures and a variety of accessories that can be customized and easily washed off. Kids’ imaginations will come to life as they personalize and…
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FEELINGS FAMILY HAND PUPPETS

Each of the five puppets expresses an emotion through its unique facial expression, body position, and design. As kids explore the puppets through dramatic play, roleplay, and guided discussions, they will develop the skills to understand five core emotions: happy, angry, surprised, sad, and scared.
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PENN & TELLER MAGIC LAB VR

Kids can use the included virtual reality (VR) goggles to watch Penn & Teller perform 28 tricks, then explain how to perform them. The included 50-page book has step-by-step instructions to go along with the 75-piece magic kit to help kids put on an amazing show.
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PRETENDABLES SCHOOL DESK

On the outside of the portable school desk are a magnetic blackboard, two built-in utensil cups, and a stand for the learning cards. Kids will open it up and find a magnetic whiteboard, two lidded storage spaces, plus plenty of supplies including chalk, magnetic letters and numbers, magnetic tangram shapes, sight word cards, math cards,…