Unveiling The Hottest Toys of the Year on The Today Show

This interactive plush sings, sways, flaps his arms, and glides to the song “Elmo Slide.” Encourages little ones to dance or play a game of Elmo Says. Features soft fabrics and hidden wheels for smooth moves, and speaks English and Spanish.

The huggable puppy features the Ami Amis chunky knit style. It walks, plays music, and pops confetti out of its party hat. Includes reusable confetti and a scoop and funnel for easy cleanup and reloading.

Kids can take care of and play with their Bitzee through a screen-free display and the pet will react to touch and movement, creating a two-way interaction. Each Bitzee has three evolutionary stages with the final stage unlocking a Super Bitzee and a special game.

These collectibles can take flight with a repeatable unboxing experience. The bottle lights up and shakes until the doll bursts out and flies for up to 4 minutes. Kids can keep the fairy suspended by holding a hand under it.

This van opens from the front and the back, with room for four Turtles and Splinter (sold separately). Kids can activate the slide-out pizza launcher, which fires up to eight mini pizza pies.

Kids can speak to Furby to activate more than 600 responses in Dance Party, Copy Cat, Tell My Fortune, Let's Chill, and Lightshow modes. Furby comes with clip-on beads and fashion accessories that kids can also wear.

As kids add ingredients to this experiment-based playset, they'll activate sounds, lights, fizzing bubbles, and mist to unleash one of two beasts. When kids reset the beast or repeat the experiment, the beast can evolve with new ways to play.

Using Wall Climber Technology, this R/C car can drive across any smooth surface, including walls, floors, and even ceilings. Kids can send the car racing across the room using the rechargeable remote control.

Follow the color map to create pixelated unicorns, animals, or original designs. Each square absorbs ink from the included markers to color the designs. Create over and over again with the washable board.