The Toy Insider and NBC’s Today Show were proud to reveal selections from the Toy Insider’s Hot 20, STEM 10, and 12 Under $20 holiday toy lists in an exclusive TV segment. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best gifts of the holiday season, check out our complete Toy Insider Holiday Gift Guide.


SESAME STREET ELMO SLIDE

This interactive plush sings, sways, flaps his arms, and glides to the song “Elmo Slide.” Encourages little ones to dance or play a game of Elmo Says. Features soft fabrics and hidden wheels for smooth moves, and speaks English and Spanish.

Product Facts

  • MSRP:
  • $49.99
  • Age:
  • 2+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

AMI AMIS PARTY PAL

The huggable puppy features the Ami Amis chunky knit style. It walks, plays music, and pops confetti out of its party hat. Includes reusable confetti and a scoop and funnel for easy cleanup and reloading.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 3+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

BITZEE

Kids can take care of and play with their Bitzee through a screen-free display and the pet will react to touch and movement, creating a two-way interaction. Each Bitzee has three evolutionary stages with the final stage unlocking a Super Bitzee and a special game.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 5+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

L.O.L. SURPRISE! MAGIC FLYERS

These collectibles can take flight with a repeatable unboxing experience. The bottle lights up and shakes until the doll bursts out and flies for up to 4 minutes. Kids can keep the fairy suspended by holding a hand under it.

Product Facts

  • MSRP:
  • $30
  • Age:
  • 4+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

TEENAGE MUTANT NINJA TURTLES MUTANT MAYHEM PIZZA FIRE VAN

This van opens from the front and the back, with room for four Turtles and Splinter (sold separately). Kids can activate the slide-out pizza launcher, which fires up to eight mini pizza pies.

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 4+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

FURBY

Kids can speak to Furby to activate more than 600 responses in Dance Party, Copy Cat, Tell My Fortune, Let's Chill, and Lightshow modes. Furby comes with clip-on beads and fashion accessories that kids can also wear.

Product Facts

  • MSRP:
  • $69.99
  • Age:
  • 6+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

BEAST LAB

As kids add ingredients to this experiment-based playset, they'll activate sounds, lights, fizzing bubbles, and mist to unleash one of two beasts. When kids reset the beast or repeat the experiment, the beast can evolve with new ways to play.

Product Facts

  • MSRP:
  • $79.99
  • Age:
  • 5+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

AIR HOGS ZERO GRAVITY SPRINT

Using Wall Climber Technology, this R/C car can drive across any smooth surface, including walls, floors, and even ceilings. Kids can send the car racing across the room using the rechargeable remote control.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 4+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

CRAYOLA WIXELS ACTIVITY SETS

Follow the color map to create pixelated unicorns, animals, or original designs. Each square absorbs ink from the included markers to color the designs. Create over and over again with the washable board.

Product Facts

  • MSRP:
  • $14.99
  • Age:
  • 6+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

About the author

Bill Reese

Bill Reese

Bill Reese is Business Operations Manager at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

archivearrow-chevron-downarrow-chevron-left-greyarrow-chevron-leftarrow-chevron-rightarrow-fatarrow-left-blackarrow-left-whitearrow-right-blackarrow-rightarrow-roundedbookscalendarcaret-downclose-whiteclosedocumenteditorial-archiveeyefacebook-squarefacebookfilesgifthamburgerheadinghearthomeinstagram-squareinstagramlatestlinkedin-squarelinkedinmailmedia-inquiresmessagenewsopen-boxpagination-leftpagination-rightpauseplayprintproduct-archiverecent-productssearchsharesort-filterspotifysunteamtiktoktime_purpletimetrendingtvtwitter-squaretwitteryoutube