Barbie is busy! The iconic doll is moving into a new DreamHouse and headlining Mattel’s “Barbie Is Moving” campaign. Families can find more ways to play with the Malibu icon through a new range of events and activations celebrating the latest edition of her perfectly pink home.
Anything is possible when kids experience the Barbie Is Moving truck tour, which will stop in New York, Texas, and California. Now through November, a custom pink 26-foot truck invites families to step inside, take pictures, win prizes, and experience Pinterest Restyle.
The "Barbie Is Moving" campaign celebrates the 2026 Barbie DreamHouse. | Source: Mattel
Pinterest Restyle reimagines spaces with Barbie-themed designs. | Source: Mattel/ Pinterest
Fans can create new Barbie-themed designs on Canva. | Source: Mattel/ Canva
Families can get design advice from Barbie by using Pinterest Restyle, which uses Pinterest Intelligence to reimagine spaces. For a limited time, families can upload photos to see new designs inspired by curated boards on the official Barbie Pinterest profile.
Barbie’s creative style also appears on Canva. From birthday invites to fun posters, tweens can create new projects with Barbie Is Moving templates, a collection of designs inspired by Barbie’s style and imagination.
Families can join the campaign celebrations by bringing home their own DreamHouse. The 2026 Barbie DreamHouse is now available, with more information available at mattel.com.
BARBIE 2026 DREAMHOUSE
Complete with nine indoor and outdoor play areas, two pools, two slides, more than 65 accessories, and a modular design, this customizable dollhouse comes with two house structures that kids can join to make one big house or two connected houses with a bridge in between.
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