Rejoice: Getting your hands on American Girl dolls is about to get that much easier.
In addition the company’s 20 stores throughout the U.S. and its online shop, Toys “R” Us will be the first U.S.-based retailer to feature American Girl shop-in-shops in select stores, and the exclusive retail partner to carry American Girl’s Truly Me line.
This expansion also conveniently follows the launch of American Girl’s newest line, WellieWishers, designed for kids ages 5 to 7. There will be no back-to-school blues here, because starting Sept. 4 the line will find their new (temporary) home on Toys “R” Us shelves nationwide.
The good news just keeps on rolling: By the end of October, the toy store will debut American Girl shop-in-shop in 97 locations, and continue the sweep through next year. That means that each shop-in-shop will feature an exclusive selection of American Girl signature Truly Me 18-inch dolls, doll outfits, and accessories in addition to the WellieWishers line. Parents, if you thought it was already hard enough, good luck prying your kids out of Toys “R” Us now.
The best news yet, when you remember that your niece’s birthday party is the next day, there won’t be any sweating over estimated delivery. Score one for procrastinators nationwide.
