Betty Crocker’s “Baking Better Futures” Strawberry Cake Mix | Source: BettyLab/the Toy Insider

Betty Crocker is teaming up with Barbie and the Barbie Dream Gap Project to help kids get inspired through culinary science and STEM-infused cooking experiments.

Launching today on International Women’s Day, the BettyLab will feature step-by-step tutorials that kids can follow to make rock candy, ice cream in a bag, a s’mores cake in a slow cooker, soda pop cupcakes, and more edible creations while explaining the chemistry behind each project.

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The Barbie Dream Gap Project first launched in 2018 as a global initiative to give girls the resources and support they need to continue believing in themselves before experiencing the confidence drop known as the “dream gap.” Betty Crocker is donating $100,000 to the initiative to help inspire all parents to build girls’ confidence in STEM skills. Betty Crocker is also introducing a special-edition “Baking Better Futures” strawberry cake mix available at retailers for a limited time.

Families can visit the BettyLab at for video recipes to test, try, and discover tasty experiments, including a rock candy tutorial that helps teach kids about the role of crystallization in candy-making.

About the author

Jackie Cucco

Jackie Cucco

Jackie Cucco was a Senior Editor of The Toy Book, The Toy Insider, and The Pop Insider. She covered toy trends, pop culture, and entertainment news, and made appearances on national and regional outlets, including CBS, WPIX, News 12, and more. Jackie spends her time watching horror movies and working her way through every Stephen King novel out there.