Deal-hunting can be stressful, so we rounded up the best Black Friday toy deals for you all in one place!

Black Friday marks the start of a BIG weekend to really dive into your holiday shopping list, but there are so many retailers and deals — and emails in your inboxes — where do you even begin? As always, right here at The Toy Insider is a great start.

We hunted down the best Black Friday toy deals that start as soon as right now and go all the way through Cyber Monday on Dec. 2. That’s right, we have 10 days of shopping steals lined up for you below, whether you’re looking for games, plush, playsets, kids’ favorite characters, and more. This is your chance to grab the hottest toys of the year at a discount and maybe even find something new to love! There are more than 100 products collected here in this mini gift guide, so get to perusing.

Best of all, we’ll update this list every day through Cyber Monday on Dec. 2, so bookmark this page and check back often! You don’t want to miss out on any great Black Friday toy deals.

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*All deals are subject to change and retail availability. The Toy Insider is an informative resource and is not a retailer.

Top Black Friday Deals


MR. BENDY

Prompt cards inspire players to craft quickly to transform Mr. Bendy using wax sticks. Is he a golfer? An astronaut? Players score points by guessing correctly, and the player with the most points after four rounds wins the game.

Product Facts

  • MSRP:
  • $19.95
  • Age:
  • 8+

Buy Now

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CHESTNUT — 8-IN-1 INDOOR JUNGLE GYM

This foldable indoor 8-in-1 jungle gym includes a Swedish slide, a climbing wall, a swing, monkey bars, a rope climbing net, and a wooden ladder. Its space-saving design and easy assembly make it ideal for small spaces. Made from high-quality, varnished industrial-grade wood, it is durable and safe!

Product Facts

  • MSRP:
  • $699
  • Age:
  • 2-6

Buy Now

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WINTER SPECIAL RAINBOW SET

This versatile set includes the Special Edition Original Super Cool and a FREE super cool Board, perfect for indoor and outdoor play. Kids can build, balance, and spark creativity with activities like obstacle courses and water play—ideal for active fun, imagination, and quality family time all year long!

Product Facts

  • MSRP:
  • $265
  • Age:
  • 1+

Buy Now

Black Friday/Cyber Monday Deal: For every purchase of any Winter Special Set, you will receive a free Limited Edition Super Cool Board (until Super Cool Board stock lasts or Dec. 31).

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UNICORNBIT

Kids can dive into imaginative play, building their own unicorn with colorful nuts, bolts, and unique OffBits connectors. This kit offers an easy-to-follow project with room for custom creations. This kit inspires STEAM learning, helping to develop fine motor skills, spatial awareness, and problem-solving.

Product Facts

  • MSRP:
  • $24.95
  • Age:
  • 6+

Buy Now

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MATCHA KOFFEE KITTEN

Meet Matcha — the leader of the Koffee Kitten Litter, a collection of coffee-themed kittens that come in plush mugs. There are nine flavors in total to collect.

Product Facts

  • MSRP:
  • $40
  • Age:
  • 4+

Buy Now

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LITE-BRITE SUPER BRIGHT HD

Kids can show off their creativity with the Lite-Brite Super Bright HD! They can create art with snap-on templates, or use their imagination and design their own. Each Lite-Brite set includes an LED-lit screen and 12 art templates.

Product Facts

  • MSRP:
  • $21.99
  • Age:
  • 6+

Buy Now

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Battery Requirements

Energizer is the official battery partner of The Toy Insider.
  • Type:
  • AA
  • Quantity:
  • 3

LITTLEST PET SHOP PET SURPRISE 18 PETS COLLECTOR SET

Kids can kickstart their collection with the included 18 Pet Surprise boxes, plus a pet on display. Each surprise box includes a unique bobblin' head pet, an accessory, a collector’s card, a virtual code, and a collector’s guide.

Product Facts

  • MSRP:
  • $69.99
  • Age:
  • 4+

Buy Now

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LITTLEST PET SHOP TRAVELING ADVENTURE COLLECTOR SET

This set includes 12 adorable bobblehead pets, colorful accessories, and collector cards. When kids are all done, they can pack it away in the suitcase packaging for the next journey.

Product Facts

  • MSRP:
  • $49.99
  • Age:
  • 4+

Buy Now

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MICROTEENIES HELLO KITTY AND FRIENDS 6 PACK

There are six collectibles with iconic details and cute expressions in this set, including Hello Kitty in Red with Pink Shirt, Hello Kitty in Blue with Yellow Shirt, Hello Kitty in Pink with Pink Shirt, Pompompurin, Kuromi, and the exclusive My Melody.

Product Facts

  • MSRP:
  • $22.99
  • Age:
  • 4+

Buy Now

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TONKA STEEL CLASSICS MIGHTY DUMP TRUCK

Kids can haul blocks, sand, rocks, or anything else they can imagine with the Mighty Dump Truck’s functional truck bed. With a simple tilt function that is easy for young children to use, they will enjoy hours of imaginative play.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 3+

Buy Now

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GODZILLA X KONG — 13-INCH FIGURES

Get ready for a new Godzilla and Kong adventure! The Playmates Godzilla x Kong action figure collection expanded to include two new interactive creatures from Hollow Earth. Mega Misting Breath Godzilla features a water effect to mist your friends, and Mega Punching Kong comes out swinging with his Beast Glove.

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 4+

BOBBEE

This water toy is made of 100% mildew-resistant, dishwasher-safe silicone. Kids can explore three different boat configurations, enhancing their creativity and problem-solving skills: Bob is a big barge; Bee is a smaller boat; then kids can combine them as BobBee.

Product Facts

  • MSRP:
  • $34.95
  • Age:
  • 3 MOS+

Buy Now

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Action Figures


ANIME HEROES – NARUTO – NARUTO FINAL BATTLE

Support the anime takeover! This action figure depicts the legendary Naruto Final Battle. With interchangeable hands, character-specific accessories, and over 20 points of articulation, this figure is perfect for fans of all ages.

Product Facts

  • MSRP:
  • $21.99
  • Age:
  • 4+

Buy Now

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ANIME HEROES – BLEACH – RENJI ABARAI

The roster of Anime Heroes grows with Renji Abarai, the determined lieutenant from the popular anime series BLEACH. This action figure includes interchangeable hands, accessories, and several articulation points so Abarai can strike a powerful pose.

Product Facts

  • MSRP:
  • $21.99
  • Age:
  • 4+

Buy Now

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GAME DIMENSIONS – TEKKEN – KING

Let your wild side out with this King action figure. With 22+ points of articulation, additional hands, special-effect parts, and unique accessories, each move provides endless opportunities to recreate the franchise's most iconic scenes and spectacular combat action.

Product Facts

  • MSRP:
  • $26.99
  • Age:
  • 4+

Buy Now

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Arts, Crafts, & Activities


MAGIC TRACE GLOW TO SHOW STUDIO

When kids shine the light on the included sheets of paper, they will reveal outlines of surprise images that they can trace. The set includes 24 art reveal pages, 10 dual-tip markers, 10 premium crayons, and the light bar.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 4+

Buy Now

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ILY DIY 3D STICKER MAKER

Make 3D stickers with different backgrounds, sprinkles, glitter, and gem mix-ins. Choose the materials, place everything inside the sticker maker, pop it out, and peel and stick the custom creation.

Product Facts

  • MSRP:
  • $16.99
  • Age:
  • 6+

Buy Now

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COMPOUND KINGS BUTTER CLOUDZ TUBS: PEPPERMINT CANDY CANE

We wish the holidays would stretch on forever. Now, with this candy-cane-scented slime, they can! Each slime is non-drying, non-sticky, and full of moldable fun. Playing with slime is a fun way to keep screen time down and kids present during the holiday festivities, so break open a tub and stretch your imagination!

Product Facts

  • MSRP:
  • $16.99
  • Age:
  • 4+

Buy Now

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DRY-ERASE LIGHT UP BOARD

The Dry Erase Light Up Board gives kids three ways to express their creativity: with a black background, a white background, or with lights to bring the drawing to life. The set also includes 10 Crayola Dry Erase Crayons and an E-Z Erase Mitt to clean the board.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 5+

Buy Now

Black Friday/Cyber Monday Deal: $19.97 at Walmart Nov. 16-Dec. 31

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3DOODLER FLOW 3D PRINTING PEN SET

Craft DIY solutions to everyday problems, make art, customize a space, and more with this 3D printing pen. Draw freehand or use one of the hundreds of free online projects to make 3D creations.

Product Facts

  • MSRP:
  • $79.99
  • Age:
  • 14+

Buy Now

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3DOODLER START+ ESSENTIALS 3D PRINTING PEN SET

Kids can use their imagination to draw anything into a 3D object, teaching them spatial awareness and building skills. Just charge the pen, insert a filament strand, and start drawing.

Product Facts

  • MSRP:
  • $49.99
  • Age:
  • 6+

Buy Now

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3DOODLER CHEF 3D CANDY PEN SET

Let's get cooking! This 3D pen allows little chefs to sculpt edible creations with candy! Each set includes the pen, capsules, nozzles, a power supply, and a silicone mat for your creations. The kit also includes a cleaning brush and a bag to store everything in.

Product Facts

  • MSRP:
  • $99.99
  • Age:
  • 14+

Buy Now

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CRAYOLA LIGHT-UP TRACING PAD

When kids stack paper over the tablet, LED lights project one of Crayola's designs for them to easily trace. There are more than 100 designs to choose from. The set comes in pink or blue and includes colored pencils, paper, and 10 tracing designs.

Product Facts

  • MSRP:
  • $26.99
  • Age:
  • 7+
  • Battery Requirements:
  • 3 AA

Buy Now

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CRAYOLA ULTIMATE LIGHT BOARD

This kit features Crayola Light Up Drawing Tablet with six mini washable gel markers. Kids can remove the back of the tablet to trace glowing designs, or keep it blank to make their own. It also features built-in marker storage.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 6+

Buy Now

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MGA’S MINIVERSE MAKE IT MINI SPA

These mystery ball-shaped capsules feature real working mini spa items. Each contains mixing powders, scented oil, a mixing bowl, molds, a loofa, a crate, and a spa caddy to make four bath bombs, two sugar scrubs, and a soap bar that can be divded into smaller soaps. The capsule doubles as a bathtub display!

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 8+

Buy Now

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STEM EXPLORERS BRAINOMETRY

These STEM shape puzzles, which include 34 pieces, will help children discover their critical thinking and problem-solving abilities. The brightly colored blocks, which come in different shapes, can be configured to complete the 10 STEM challenges provided.

Product Facts

  • MSRP:
  • $16.99
  • Age:
  • 5+

Buy Now

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SNAP FM RADIO

With this entry-level Snap Circuits kit, kids can participate in four hands-on projects to build a working FM radio. The project will teach kids about the science of radio waves, amplifiers, circuits, and electricity.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 8+

Buy Now

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FLIGHT DECK

This set guides kids through building paper airplanes, installing a motor circuit to launch airplanes and flying saucers, creating art on a spinning wheel, levitating objects over a fan with air pressure, and more.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 8+

Buy Now

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Battery Requirements

Energizer is the official battery partner of The Toy Insider.
  • Type:
  • AA
  • Quantity:
  • 3

BLUEY SEEK & FIND SENSORY BIN

This 12-piece set features moldable play sands; tongs; a sifter; crunchy crinkle paper; colorful pony beads; and four rubber charms of Bluey, Bingo, Coco, and Lucky — all inside a reusable bin that doubles as a contained play space and convenient storage case.

Product Facts

  • MSRP:
  • $20
  • Age:
  • 3+

Buy Now

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HELLO KITTY DIY KITS

Craft time with these DIY kits is the perfect way to celebrate 50 years of Hello Kitty. There are three kits in this collection, the Hello Kitty 50th Anniversary DIY Journaling Set, the Hello Kitty 50th Anniversary Jewelry Studio, and the Hello Kitty 50th Anniversary Stationery Set.

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 8+

Buy Now

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MADE BY ME ANIME ARTIST PAD

This book features 28 pages packed with activities showing kids how to create art like their favorite manga artists! The set comes with five colored pencils, a pencil sharpener, four stencil sheets, four sheets of repositionable stickers, and more.

Product Facts

  • MSRP:
  • $12.99
  • Age:
  • 6+

Buy Now

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Building Toys


MAGNA-TILES CASTLE DLX 48-PIECE SET

This extra-large set lets kids create their own fairytale. After building, kids can open the working drawbridge and play with an exclusive dragon figure.

Product Facts

  • MSRP:
  • $69.99
  • Age:
  • 3+

Buy Now

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JELLY BLOX CREATIVE KIT

Bend rules and stretch imaginations with blocks that kids can squeeze, stretch, and squish. Some blocks feature sensory materials such as sand, foam balls, and more.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 2+

Buy Now

Black Friday/Cyber Monday Deal: $13.99 on Amazon from Nov. 28-Dec. 16

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WOW IN THE WORLD: BUILD ‘EM UP DINOS

Inspired by the Wow in the World podcast, this game challenges future paleontologists to explore the Earth in order to find dino pieces and learn dino facts.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 6+

Buy Now

Black Friday/Cyber Monday Deal: $12.49 on Amazon from Nov. 28-Dec. 16

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TILE TOWN BLUEY HEELER HOME

Build the Heeler Home with 70 magnetic pieces. Kids can use action tiles to build a moving swing set and more. Includes magnetic Bluey, Bingo, Bandit, and Chilli figures.

Product Facts

  • MSRP:
  • $69.99
  • Age:
  • 3+

Buy Now

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LEGO CREATOR WINTER HOLIDAY TRAIN

The latest LEGO Winter Holiday train for the 2024 holiday season comes complete with 294 pieces. The train will make any display shelf a little more festive.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 8+

Buy Now

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LEGO RETRO RECORD PLAYER

This LEGO set is perfect for music-loving LEGO fans. It has a moveable needle, lid, and other authentic touches to make it look like a real retro record player.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 12+

Buy Now

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Collectibles


SONIC THE HEDGEHOG ADVENT CALENDAR 2024

This advent calendar will help the holiday season speed right along. Kids can discover festive Sonic the Hedgehog characters and accessories hiding behind each of the 24 windows.

Product Facts

  • MSRP:
  • $49.99
  • Age:
  • 3+

Buy Now

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SUPER MARIO BROS. ADVENT CALENDAR CHRISTMAS EDITION

Level up advent with the Super Mario Bros. This advent calendar features 24 windows with Super Mario Bros. figures and accessories, including special holiday versions of Santa Mario, Snowman Mario, Snowman Luigi, and more.

Product Facts

  • MSRP:
  • $49.99
  • Age:
  • 3+

Buy Now

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PURPLE LADYBUG 2024 ADVENT CALENDAR

Kids can keep themselves entertained as they count down to the winter holidays with this advent calendar, which features 24 days of gifts, including mini craft kits, accessories, jewelry, fidget toys, and more.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 6+

Buy Now

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EMOTIONAL SUPPORT ADVENT CALENDAR

Kids and kidults of all ages need emotional support. This advent calendar features 25 plush featuring vibrant colors and personalities.

Product Facts

  • MSRP:
  • $49.99
  • Age:
  • 0+

Buy Now

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SMASHERS MEGA HORROR HOUSE SERIES 1

Kids can embark on a spine- tingling adventure with Smashers Horror House as they smash, dig, and dissect, to bring their monster to life and unearth more than 35 surprises. Just in time for Halloween, little ones can build, battle, and collect them all.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 3+

Buy Now

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DISNEY DOORABLES ULTIMATE MEGA PEEK

Open the doors of the Disney Doorables Pixel Perfect Mega Peek collector pack to unbox 15 exclusive figures plus 15 out of a possible 50 from the Pixel Perfect Series. Find special-edition figures of pixelated 8-bit versions of Mickey Mouse, Minnie Mouse, Stitch, Dumbo, Winnie the Pooh, Tigger, Stitch, and more.

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 3+

Buy Now

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Costumes & Dress-up


DISNEY PRINCESS DRESS UP TRUNK DELUXE

Dressing like a Disney princess has never been easier. This trunk has everything kids need to dress up like four iconic Disney princesses — Belle, Snow White, Cinderella, and Aurora — including dresses, jewelry, and hair bands.

Product Facts

  • MSRP:
  • $34.98
  • Age:
  • 3+

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Dolls


DECORA FASHION GIRLZ

These 11-inch poseable dolls feature eye-popping colors and incredible style. With four to collect, kids can customize their doll with included accessories, stickers, and more.

Product Facts

  • MSRP:
  • $21.97
  • Age:
  • 4+

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LULLABABY THREE-PIECE NURSERY PLAYSET

Rock-a-bye baby! This adorable set includes a portable doll playpen, a high chair, a jogger stroller, and a 14-inch baby doll. Decorated with a trendy polka dot pattern, the modern-like playpen creates a peaceful nursery in young kids' bedrooms.

Product Facts

  • MSRP:
  • $59.99
  • Age:
  • 2+

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BABY ALIVE BUNNY SLEEPOVER DOLL

Source: Hasbro

This 12-inch doll drinks from a bottle, wets its diaper, and comes with everything kids need to create their own sleepover. This baby doll comes with a pink bunny sleeping bag, a doll eye mask, a plush bunny, a tote bag, slippers, a bottle, two diapers, and a comb.

Product Facts

  • MSRP:
  • $44.99
  • Age:
  • 3+

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RAINBOW BRITE STORMY 12-INCH DOLL

Stormy is the newest addition to the Rainbow Brite Doll family! She is classically styled with her super cute face, iconic purple ponytail, bright green eyes, lightning bolt eyebrows, soft, huggable body, and vibrant-colored high-quality fabric clothing.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 4+

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STRAWBERY SHORTCAKE SCENTED LEMON MERINGUE 14-INCH DOLL

Introducing the adorable 14-inch Lemon Meringue Ragdoll! This sweet, soft plush doll is a charming nod to the beloved vintage Lemon Meringue dolls that have been adored for generations. With her signature Lemon Scent, lemon yellow dress, striped tights, bright green eyes, and rosy cheeks, Lemon Meringue captures the nostalgic charm of the original rag dolls.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 4+

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BARBIE DREAMCAMPER

Take Barbie and her squad on the best camping trip ever! With so many fun accessories, including a stocked kitchen and bathroom inside the camper, and a waterslide that goes over the camper, Barbie is ready to have some outdoor fun!

Product Facts

  • MSRP:
  • $99.99
  • Age:
  • 3+

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Games


MONOPOLY: HOUSE OF THE DRAGON EDITION

Battle it out for the Iron Throne in this twist on classic board game Monopoly! The game features a board of locations from the House of the Dragon series, new golden tokens, and dragon eggs and dragons to replace houses and hotels.

Product Facts

  • MSRP:
  • $34.99
  • Age:
  • 17+

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SHOOT THE MOON

In Shoot the Moon, kids have to have a steady hand to win! Carefully maneuver the metal bars to drop the moon ball into the right spot— players win points based on which goal they land the moonshot in.

Product Facts

  • MSRP:
  • $14.99
  • Age:
  • 8+

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NOT SO SECRET SANTA

In this game, you’ll secretly gift Christmas mini-games and challenges to your opponents. Strategically choose the recipient you think will struggle the most, making the competition fierce and incredibly funny to watch.

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 8+

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KANOODLE ULTIMATE CHAMPION

The newest addition to the viral line of puzzle games features 500 new challenges in both 2D and 3D modes, a built-in timer, and metallic-finish Kanoodle pieces.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 7+

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Battery Requirements

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  • Type:
  • AAA
  • Quantity:
  • 2

UPZZLE

From the creators of Kanoodle comes a new brain-teaser puzzle game! This 3D game involves strategically stacking puzzle pieces. Players must use their logic and spatial reasoning to stack all of their pieces and win the game. This set includes 40 pieces, a game board, dice, and a bag for storage.

Product Facts

  • MSRP:
  • $14.99
  • Age:
  • 7+

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SNAP 2 IT

Each player races to be the first to snap a path between their light and the communal battery. Build the circuit path solo or play competitively with up to four players as everyone learns the basics of electricity.

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 7+

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Battery Requirements

Energizer is the official battery partner of The Toy Insider.
  • Type:
  • AA
  • Quantity:
  • 2

RUBIK’S 50TH ANNIVERSARY RETRO CUBE

Displayed in a replica of the 1980s issue packaging, this blast to the past is decorated with the original Rubik’s Logo and classic-colored stickers. The yellow side of the cube has been replaced with a deep gold in celebration of this momentous occasion.

Product Facts

  • MSRP:
  • $14.99
  • Age:
  • 8+

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SEQUENCE CLASSIC & BONUS SEQUENCE STACKS

In the board game Sequence Classic, players must play cards and place chips on corresponding board spaces. When they have five in a row, it’s a Sequence! This box set also includes a bonus game: Sequence Stacks. The goal is still to get a Sequence — but this time, with cards.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 7+

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POKÉMON TCG: STELLAR CROWN ELITE TRAINER BOX

In the newest Pokémon TCG expansion, trainers will meet the Legendary Pokémon Terapagos and other fan-favorites in their Tera Stellar ex forms.

Product Facts

  • MSRP:
  • $49.99
  • Age:
  • 6+

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TICKET TO RIDE

All aboard! In this fast-paced, strategic board game, players build railroad tracks across the United States to connect iconic American cities. Riders earn points for every route they complete — but be sure you make it to your destination! Designed for two to five players, this beautifully illustrated game has become a household staple.

Product Facts

  • MSRP:
  • $43.99
  • Age:
  • 8+

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SPLENDOR

Splendor is a fast, elegant, and intuitive game where players compete to build Renaissance Europe's most lucrative jewelry business. Players collect raw gems to open more mines. As their business grows, players must find the means to transport, shape, and sell their polished jewels. The player whose business earns the most prestige wins!

Product Facts

  • MSRP:
  • $31.99
  • Age:
  • 10+

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WAVELENGTH

In this telepathic party game, one player must guide their teammates to guess where a hidden target is. However, players can only phrase their clues on a spectrum between two concepts, such as "Hot – Cold" or "Fantasy – Sci-Fi." In order to win, teams must think and communicate outside of the box.

Product Facts

  • MSRP:
  • $31.49
  • Age:
  • 14+

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Playsets


ZHU ZHU AQUARIUM

Zhu Zhu Aquarium playsets offer a mess-free pet experience. Combine the sets together to create customized sea tunnels and watch the robotic, tropical fish move around in unexpected ways.

Product Facts

  • MSRP:
  • $9.99-27.99
  • Age:
  • 4+

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Battery Requirements

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  • Type:
  • AAA
  • Quantity:
  • 2

HOT WHEELS CRISS CROSS CRASH TRACK SET

This track set has four intersecting crash zones where kids line up their cars and let 'em rip for near-misses or total wipeouts. Features more than 16 feet of track that includes hairpin turns, motorized boosters, and a giant crash zone for crash-and-smash fun.

Product Facts

  • MSRP:
  • $44.99
  • Age:
  • 5+

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MONSTER HIGH HAUNTED HIGH SCHOOL PLAYSET

There are seven spooky areas for kids to play, including a dorm room and the creepateria. It includes multiple surprise transformations, interactive elements, and more than 35 accessories.

Product Facts

  • MSRP:
  • $174.99
  • Age:
  • 4+

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DISNEY SNACKS & POPCORN WOODEN FOOD COUNTER

Serve up wooden Disney Parks-inspired treats from the counter and turn a knob to watch jumbo popcorn pieces “pop” through a window.

Product Facts

  • MSRP:
  • $109.99
  • Age:
  • 3+

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LITTLE TIKES EASY STORE SLIDE & EXPLORE

Kids can slide, climb steps using easy-to-grab handles, and crawl through a tunnel with peek-a-boo windows. They can also use a rotating telescope with 3x zoom, spin a steering wheel, and play with multiple clicker bugs. The water-resistant set disassembles for easy storage and transportation.

Product Facts

  • MSRP:
  • $99.99
  • Age:
  • 1+

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NUMBERBLOCKS FIVE’S MUSICAL SUPERSTAR STAGE

Put on a musical performance with the lead singer of the Numberblocks band. This set features interactive lights, sounds, and a spinning dance floor.

Product Facts

  • MSRP:
  • $49.99
  • Age:
  • 3+

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Battery Requirements

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  • Type:
  • AAA
  • Quantity:
  • 2

HONEY BEE ACRES BUZZBY FARM HOUSE

Kids can have fun decorating the rooms inside the Buzzby Farmhouse with beautifully detailed furniture pieces. The Bubbly Bee Bathroom has a relaxing and trendy rustic charm with floral printed fabrics and detailed furniture styling. Soap up and splash around in the clawfoot tub with a rubber duckie. Includes 25 pieces of furniture and accessories,…

Product Facts

  • MSRP:
  • $49.99
  • Age:
  • 3+

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HONEY BEE ACRES HARVEST FESTIVAL

This 50-piece playset includes a barn with a rotating dance floor, a produce stand, a pumpkin painting contest stand, a treat booth, and more.

Product Facts

  • MSRP:
  • $49.99
  • Age:
  • 3+

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BATMAN ULTIMATE TRANSFORMING BATMOBILE

Protect Gotham City with the Batmobile, which transforms into a Batcave. The set includes a Batman figure, four projectile missiles, a Batglider, and more.

Product Facts

  • MSRP:
  • $59.99
  • Age:
  • 3+

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Battery Requirements

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  • Type:
  • AAA
  • Quantity:
  • 3

PAW PATROL RESCUE WHEELS SUPER LOOP TOWER HQ

The 4-foot tower features a looping ramp, a command center, and parking spots. It has lights and sounds and comes with a Chase figure and a monster truck.

Product Facts

  • MSRP:
  • $99.99
  • Age:
  • 3+

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Battery Requirements

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  • Type:
  • AAA
  • Quantity:
  • 3

OCEAN EASY-FOLD PLAY GYM

This play gym takes infants to a world under the sea. With a double-sided playmat and plush sea creatures with different textures, babies can experience a wide variety of physical and visual sensory stimulation.

Product Facts

  • MSRP:
  • $114.99
  • Age:
  • 0+

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DISNEY JUNIOR MINNIE MOUSE BOW-TEL HOTEL

Minnie Mouse needs kids' help to run the Bow-tel Hotel! This playset has all the trappings of a luxury hotel, including an electronic reception desk, two standard hotel rooms, a suite, an elevator, a Minnie Mouse figure, a Daisy Duck figure, and more.

Product Facts

  • Age:
  • 3+

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COUNTRYSIDE STABLE AND CORRAL

This playset is perfect for young equestrians. This realistic horse stable features sliding doors, a ladder for the loft, and a foldable corral. Built entirely out of wood, this set adds countryside charm to kids' playrooms. Saddle up for fun!

Product Facts

  • MSRP:
  • $154.95
  • Age:
  • 4+

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Plush


FURBY GALAXY EDITION

There’s always something out of this world to discover with more than 600 phrases, jokes, and songs. Furby responds to voice commands and touch.

Product Facts

  • MSRP:
  • $59.99
  • Age:
  • 6+

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Battery Requirements

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  • Type:
  • AA
  • Quantity:
  • 4

MEET THE FEELINGS FAMILY BOOK & PLUSH SET

Kids can identify and experience the feelings of Angry, Surprised, Happy, Sad, and Scared as they journey through a typical day at school with Isabella. The 36-page storybook introduces each of the five core feelings and provides thoughtful questions to spark meaningful conversations. Includes five mini plush versions of the Feelings Family characters.

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 3+

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SNOWY’S MAGICAL CHRISTMAS EVE HOLIDAY BOOK & PLUSH GIFT SET

Source: Snowy the Mouse

Snowy's Magical Christmas Eve is a new holiday tradition. | Source: Snowy the Mouse

Families can start a new Christmas tradition with this gift set. Each set includes a hardcover book, Snowy's Magical Christmas Eve, by author Susie Bramhall, a Snowy the Mouse Plush, a sticker, and North Pole Paper to write a letter to Santa.

Product Facts

  • MSRP:
  • $32.99
  • Age:
  • 3+

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PAW PATROL CHASE PILLOW

Introduce the brave and loyal police pup, Chase, into your home with the Paw Patrol Chase Pillow! This plush and huggable pillow features Chase, ready for action, making it the perfect companion for any Paw Patrol fan. Perfect for snuggling, decorating a room, or taking along on adventures, this Chase pillow is sure to be a favorite.

Product Facts

  • MSRP:
  • $36.95
  • Age:
  • 3+

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CLUB MOCCHI- MOCCHI- TEENAGE MUTANT NINJA TURTLES 40TH ANNIVERSARY MICHELANGELO MEGA PLUSH

This limited-edition Michelangelo plush is inspired by the self-published comic launched by Kevin Eastman and Peter Laird’s Mirage Studios and pays tribute to the artists who created the turtle team in 1984.

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 3+

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POKÉMON CENTER POKÉMON SODA POP PLUSH

This plush features an F*Kaori-style design and embroidered eyes with a nostalgic feel.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 0+

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Preschool


SYMPHONY IN B.

Compose songs and symphonies with millions of musical combinations! Symphony in B. is an interactive musical toy with 13 colorful instrument pieces and 15 fun songs. Little composers can play with a flute, guitar, violin, koto, drums, and much more!

Product Facts

  • MSRP:
  • $59.95
  • Age:
  • 3+

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CATERPILLAR FRUIT FEAST SET

Help these hungry little caterpillars get plenty of snacks! This adorable playset includes two caterpillars on strings and 13 pieces of fruit for them to nibble through.

Product Facts

  • MSRP:
  • $12.99
  • Age:
  • 2+

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ALL-IN-ONE WOODEN KID’S ART EASEL

With a magnetic whiteboard on one side and an easily erasable chalkboard on the other, kids can express their creativity. The easel adjusts to three different levels for a growing artist. The set includes a refillable paper roll, color-coded sealable paint pots, and a tray for brushes.

Product Facts

  • MSRP:
  • $65.99
  • Age:
  • 3+

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POUND AND TAP BENCH

Tune in for an exciting introduction to music! Toddlers can explore different sounds by dropping balls onto the keys or playing with the slide-out xylophone. The unique melodies your child can create are like music to our ears!

Product Facts

  • MSRP:
  • $32.99
  • Age:
  • 1+

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FRESH MART GROCERY STORE

Clean up on aisle fun! This free-standing play set lets little shoppers browse shelves on one side or ring up groceries on the other. With a beeping "scanner," a hand-crank conveyor belt, a card-swiping machine, and a cash register, this set turns chores like grocery shopping into engaging fun.

Product Facts

  • MSRP:
  • $294.99
  • Age:
  • 3+

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Battery Requirements

Energizer is the official battery partner of The Toy Insider.
  • Type:
  • AA
  • Quantity:
  • 2

BARNYARD POUNDING BENCH

This double-sided bench is perfect for animal-loving children working on their fine motor skills. They can use the hammer to pound down the farm blocks and will start to recognize farm animals and foods as they pound the pegs repeatedly. This no-mess fun is a great addition to a child's toybox to learn through play.

Product Facts

  • MSRP:
  • $16.99
  • Age:
  • 18 MOS+

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GEOSAFARI JR. ROCKNOCULARS

Kids can collect and store rocks in the storage compartment, then extend the eyepiece and view their rocks under the magnifier for an up-close view. It features a handle and storage with a locking latch and comes with an activity guide.

Product Facts

  • MSRP:
  • $16.99
  • Age:
  • 4+

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2-IN-1 MUSICAL JUMP ‘N TOSS

Connect the poles, attach them to the ladybug's back, and slide the yellow button to make the poles start spinning for kids to hop over. Features two spinning speeds and adjustable height. For ring toss, take the poles apart, insert them into holes on the ladybug's back, and set the ladybug spinning.

Product Facts

  • MSRP:
  • $26.95
  • Age:
  • 4+

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R/C


TEAM SONIC RACING R/C WITH TURBO BOOST AND LIGHTS

Whether he's running on foot or speeding around in this remote-control car, Sonic's gotta go fast. This R/C features grippy rubber tires and working LED headlights.

Product Facts

  • MSRP:
  • $26.99
  • Age:
  • 6+

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Battery Requirements

Energizer is the official battery partner of The Toy Insider.
  • Type:
  • AA
  • Quantity:
  • 6

RC SHARK: GREAT WHITE

Make waves this summer with this RC Shark. Whether you're swimming in a pool or getting ready for bath time, this RC Shark makes every swim exciting. The remote-controlled shark is fully waterproof and includes a rechargeable battery, so the fun never has to stop.

Product Facts

  • MSRP:
  • $25.95
  • Age:
  • 6+

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Battery Requirements

Energizer is the official battery partner of The Toy Insider.
  • Type:
  • AAA
  • Quantity:
  • 2

SKY VIPER VECTOR PERFORMANCE STUNT JET

With this jet, kids can perform amazing loop and barrel roll stunts with a single press of a button. Intuitive controls and refined flight software make this easy enough for beginners, yet engaging enough for experienced enthusiasts.

Product Facts

  • MSRP:
  • $79.99
  • Age:
  • 12+

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Battery Requirements

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  • Type:
  • AAA
  • Quantity:
  • 1

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Ride-ons


DROYD ROMPER

This electric trike features an all-plastic body, a 24-volt battery, a light-up LED front wheel, and more. The Romper has parental controls and can operate at speeds of 3-6 mph.

Product Facts

  • MSRP:
  • $139
  • Age:
  • 3+

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DROYD ZYPSTER

This electric ride-on features parent-controlled speeds and a rechargeable battery. Kids can use the smooth-launch control pedal and the electromechanical brake to control the cart and to help prevent accidental launches.

Product Facts

  • MSRP:
  • $229.00
  • Age:
  • 3+

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DROYD FURY

Source: Droyd

Source: Droyd

This electric youth ATV lets kids join in on off-road fun. It features a dual suspension system for a smooth ride, a 36V lithium-ion battery, two-wheel drive, and dual hand brakes. The Fury has parental controls and can operate at speeds of 10-15 mph.

Product Facts

  • MSRP:
  • $699
  • Age:
  • 6+

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SESAME STREET 10-INCH BALANCE BIKE

Designed with vibrant Elmo graphics, a striking red and blue finish, and a detachable handlebar bag, it’s built to inspire confidence and excitement with every push.

Product Facts

  • MSRP:
  • $74.99
  • Age:
  • 2+

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MOSSY OAK 20-INCH BMX BIKE

This camo bike taps into kids' wild sides! With Mossy Oak's signature paint job, this BMX-style bike is perfect for rides with friends, trips around the neighborhood, and exploring the great outdoors.

Product Facts

  • MSRP:
  • $249.99
  • Age:
  • 6-9

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TRANSFORMERS 12-INCH CHILDREN’S BIKE

Autobots, roll out! Little Transformers fans will love this Bumblebee-inspired bike. With easy-to-use features like training wheels and coaster brakes, every kid can get in on the action.

Product Facts

  • MSRP:
  • $149.99
  • Age:
  • 3-5

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6V LICENSED BATTERY POWERED BUMPER CAR RIDE-ON

The Flybar 6V Bumper Car supports up to 66 pounds and reaches a maximum speed of 1 MPH. It features flashing LED lights; a soft, rubber bumper that protects walls and furniture, an adjustable safety belt, and a durable plastic shell with anti-flat wheels.

Product Facts

  • MSRP:
  • $119.99
  • Age:
  • 18 MOS.+

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Tech & Video Games


NINTENDO SWITCH BUNDLE WITH MARIO KART 8 DELUXE

This bundle adds value for consumers looking to rev up their festivities with a wealth of fun games to play right out of the box. This includes a digital download of the Mario Kart 8 Deluxe game and a 12-month Nintendo Switch Online Individual Membership.

Product Facts

  • MSRP:
  • $299.99
  • Age:
  • 8+

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HUE ANIMATION STUDIO

Kids can make their own movies with this complete Stop-Motion Animation Kit, which includes the HUE HD USB camera with an integrated microphone, user-friendly stop-motion software (Windows- and Mac OS-compatible), a 64-page full-color animation book, a mini stage with a background, printable activities, and sound effects.

Product Facts

  • MSRP:
  • $79.95

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MINTID DOG-E

Each Dog-E has a combination of lights, sounds, and personality traits that makes it unique. Kids can train Dog-E to do tricks, track its needs, and unlock more interactive play with the app.

Product Facts

  • MSRP:
  • $79.99
  • Age:
  • 6+

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THE LEGEND OF ZELDA: TEARS OF THE KINGDOM

In this sequel to the Legend of Zelda: Breath of the Wild game, players journey through the skies, surface, and depths of Hyrule as they try to harness the power of Link’s abilities and protect the kingdom.

Product Facts

  • MSRP:
  • $69.99
  • Age:
  • 10+

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NEON RED AND NEON BLUE JOY-CON CONTROLLERS

Nintendo Switch players may use both controllers at once or play with one while a friend is playing against them with the other! They may play with it vertically or horizontally! The opportunities are endless when you have this set of Joy-Con controllers! This set comes in fun neon colors and is a great addition…

Product Facts

  • MSRP:
  • $79.99
  • Age:
  • 8+

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BOTLEY 2.0 THE CODING ROBOT

Use the remote programmer to build coding sequences with up to 150 steps, code light shows with Botley's eyes, or play a game. New features include a light-up sensor and the ability to discover secret codes. Use the remote programmer to build coding sequences with up to 150 steps, code light shows with Botley's eyes,…

Product Facts

  • MSRP:
  • $64.99; $88.00 CAD
  • Age:
  • 5+

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Battery Requirements

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  • Type:
  • AAA
  • Quantity:
  • 5

BILL NYE CHEMISTRY LAB VR

Join Bill Nye “The Science Guy” to learn about the properties of matter, chemical reactions, pH levels, and more with the included lab equipment, 40-page book, VR goggles, and companion app.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 8+

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PIXICADE INSTANT GAME MAKER

Draw characters and levels, snap a picture of your creation, and start playing your very own video game. Includes five washable markers and a 108-page game design book.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 6+

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COLD CASE VR

Abacus Brands introduces Cold Case VR, a groundbreaking immersive experience that revolutionizes murder mystery games. In this innovative adventure, players delve deep into the investigation of a cold case murder mystery involving a popular influencer using highly sensitive information collected in evidence box files to crack the case wide open. Encouraging multiplayer participation with up…

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 14+

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FACTION HAVOC GEL BEAD BLASTER

This evolution of blaster technology features an interactive Smart Beacon, bottom-fed ammo configuration, comfort-grip shoulder stock, and Lumi-Bright daytime glowing sights. For a multiplayer experience, kids can connect their Faction Blasters to the Faction Battle app.

Product Facts

  • MSRP:
  • $79.99
  • Age:
  • 14+

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Special Promos


ENERGIZER ULTIMATE LITHIUM AAA BATTERIES

This pack of Energizer Ultimate Lithium batteries is the Number One longest-lasting battery, making them perfect for high-tech items like digital cameras, game controllers, toys, and more. These lightweight batteries are leakproof, last up to 25 years in storage, and include recycled materials.

Product Facts

  • MSRP:
  • $19.49

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Energizer Holiday Promotion 2024: Buy $20 Get $5

Runs through Feb. 28 2025 in the U.S. and Canada. The Holiday U.S. reward is through Venmo/PayPal; the Holiday Canada reward is through an eVisa

Click here for more info.

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ENERGIZER POWER PLUS RECHARGEABLE AA BATTERIES

These rechargeable batteries are perfect for cameras, game systems, and more. These batteries offer up to a 5-year battery life and can be charged hundreds of times.

Product Facts

  • MSRP:
  • $22.49

Buy Now

Energizer Holiday Promotion 2024: Buy $20 Get $5

Runs through Feb. 28 2025 in the U.S. and Canada. The Holiday U.S. reward is through Venmo/PayPal; the Holiday Canada reward is through an eVisa

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ENERGIZER MAX AA ALKALINE BATTERIES

This 8-pack is Energizer’s longest-lasting MAX battery, with up to 50% longer lasting than EVEREADY GOLD in demanding devices. These batteries hold power for up to 12 years in storage and protect devices against leaks for up to two years after being fully used.

Product Facts

  • MSRP:
  • $7.60

Buy Now

Energizer Holiday Promotion 2024: Buy $20 Get $5

Runs through Feb. 28 2025 in the U.S. and Canada. The Holiday U.S. reward is through Venmo/PayPal; the Holiday Canada reward is through an eVisa

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WORLD’S FIRST ENERGIZER 3 IN 1 CHILD SHIELD

These coin lithium batteries feature three layers of defense, including Color Alert technology that activates once saliva interacts with the battery and visibly dyes the mouth blue to alert caregivers so they can get help faster. There's also a non-toxic bitter coating on the cells that discourages swallowing, and child-resistant packaging that provides security to…

Product Facts

  • MSRP:
  • $9.86

Buy Now

Energizer Holiday Promotion 2024: Buy $20 Get $5

Runs through Feb. 28 2025 in the U.S. and Canada. The Holiday U.S. reward is through Venmo/PayPal; the Holiday Canada reward is through an eVisa

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TEENAGE MUTANT NINJA TURTLES CHRISTMAS KIDS T-SHIRT

Make the holidays a shell of a good time for your little ones with the Teenage Mutant Ninja Turtles Christmas Kids T-shirt. Adorned with Leonardo, Michelangelo, Donatello, and Raphael, it's a fun and comfortable addition to their holiday wardrobe.

Product Facts

  • MSRP:
  • $44.95
  • Age:
  • 8+

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More Hot Toys to Grab


LEGO HOLIDAY CRAFTING SET

There are hours of fun ahead with this LEGO Holiday Crafting Kit. Let kids create personalized presents for loved ones while having fun with this set!

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 3+

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MAVERICK POGO STICK

Jump for joy with this pogo stick! This classic toy gets a sleek, modern upgrade with its metal frame and silver lightning bolt. Ideal for beginner jumpers, this toy promotes active play and safe outdoor fun.

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 5+

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PICKLEBALL BLAST

Pickleball Blast puts a new spin on the sport with a board game-size tabletop court and a net with an attached Screamin’ Pickle launcher. Using the thumb-powered pickleball paddles, players send the Pickle play piece soaring and try to flip the pickle lids at the other end of the court.

Product Facts

  • MSRP:
  • $14.99
  • Age:
  • 8+

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TOMY GAMES POP UP PIRATE GOLD

In this pirate-themed game, players take on the role of a swashbuckling hero. Pirate Pete is stuck in a barrel, and each player must take turns sliding the colorful swords into the slots to free him. The game sets up easily right out of the box. 

Product Facts

  • MSRP:
  • $14.99
  • Age:
  • 4+

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CHUCKLE & ROAR PLAY & CREATE SENSORY TABLE

This two-in-one, kid-size wooden table includes three bins for play and storage. Comes with Dream Sand, three dry-erase markers, and 30 activities for no-mess, learning fun.

Product Facts

  • MSRP:
  • $99.99
  • Age:
  • 3+

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CHUCKLE & ROAR INFLATABLE COZY LOUNGER

This canoe-shaped chair makes any room a cozy retreat! The lounger features soft, durable vinyl and an electric pump, so kids can get to relaxing as soon as possible. It also comes with three plushes: a fish, a duck, and an otter.

Product Facts

  • MSRP:
  • $99.99
  • Age:
  • 3+

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CHUCKLE & ROAR LIGHT-UP COZY FORT

This indoor tent features ultra-soft, Peachskin fabric that covers the fort and customizable lighting to create a relaxing environment for kids to play in. The fort also includes a plush cushion to ensure kids' comfort!

Product Facts

  • MSRP:
  • $99.99
  • Age:
  • 3+

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Black Friday/Cyber Monday Deal: $30 off at Target Nov. 24-30

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SNACKLES SERIES 2 14-INCH SNACKLE

Each plush is inspired by a food brand, including the Hershey’s Shark and the Krispy Kreme Axolotl. There are 11 new Snackles to collect.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 3+

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