Toy Insider Senior Editor/Toy Book Editor-in-Chief James Zahn joined Great Day St. Louis to talk about the hot toys that won’t burn a hole in your wallet this holiday season. For more on the items featured in this segment, check out the product notes below, and for a rundown of the best toys, games, and gifts of the season, check out our complete Toy Insider Holiday Gift Guide.
OUR GENERATION 2025 LIMITED EDITION CHRISTMAS DOLLS
Our Generation’s first-ever limited-edition Christmas Dolls capture the enchanting and joyful spirit of the holiday season, and bring its most exciting traditions to life! Each 18-inch doll comes with a Tree Ornament, a certificate of authenticity, and deluxe festive packaging. For kids, adults, and collectors alike.
Buy Now
CARTUNED — CUSTOM SHOP SERIES 1
Kids can customize vehicles with interchangeable wheels, chassis options, and decals. With mix-and-match combinations, this set encourages creativity and hands-on design.
Buy Now
ANIME HEROES MEGA ONE PIECE
Set sail with this 12-inch Monkey D. Luffy figure, featuring true-to-anime detail and five points of articulation.
Buy Now
CLICKEEZ 5 PACK
This pack of five fidget toys features collectible character keys that click like keys on a mechanical keyboard. There are more than 70 different designs to collect.
Buy Now
MARSHMALLOW MADNESS
This game challenges players to pick up and eat marshmallows using a pair of tiny hands. The player who eats the most marshmallows during their turn wins the game.
Buy Now
