Toy Insider Senior Editor/Toy Book Editor-in-Chief James Zahn joined Arizona’s Family On Your Side to talk about this year’s massive squishy toy craze. For more on the items featured in this segment, check out the product notes below.
SQZY GEL GEMS PYRAMID, DECAHEDRON & CUBE
Kids can stretch, squeeze, and squish these geometric fidget toys, which feature built-in LED lights that flash with every interaction.
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MINECRAFT MINI CREEPER BUTTER BLOCK
Dive into the world of Minecraft with the Creeper Cube, a fun slime kit packed inside a container shaped like a Creeper’s head. Inside, you'll find 50g (21.3 oz) of lime‑scented Butter Cloudz compound, offering a soft, stretchy texture that's perfect for squishing, stretching, and sensory play. Customize your creation with the included bingsu beads…
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EMOTIONAL SUPPORT CHEEZ-IT
This plush set includes five removable Cheez-It cracker plushies tucked inside a soft snack box-inspired basket. Each 4-inch plush features an embroidered expression depicting a different emotion.
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2026 NEEDOH ADVENT CALENDAR
Open a new door each day to reveal groovy sensory surprises, Teenie NeeDoh favorites, and exclusive holiday editions. Twenty-four days of squishy, squeezy gifts will mellow moods and make spirits bright.
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