The Toy Insider 2023 Holiday Gift Guide

The Toy Insider, the source for the hottest kids’ toys and gifts, has opened submissions for consideration for its 18th annual Holiday Gift Guide! All submissions are due by June 16.

If you have a great toy, game, or gift you’d like to be considered for inclusion in The Toy Insider, please click this link to fill out the submission form. Products must be new for 2023 and must be on retail shelves no later than Nov. 1.

Featured online at, the guide will showcase the best toys and gifts for the holiday season. Reaching millions of consumers, The Toy Insider Holiday Gift Guide will feature more than 350 toys for kids of all ages. The guide also includes The Toy Insider’s iconic Hot 20, 12 Under $20, and STEM 10 lists. In total, The Toy Insider generated more than 16.8 billion media impressions in 2022. Now in its 18th year, The Toy Insider is a trusted resource for parents and gift-givers all year long.

For full details regarding the submission process, fees, and samples, please visit this page. For any questions regarding the submission process, please reach out to Ali Mierzejewski.

The ghost of Toy Insider Holiday Gift Guides past.


The Toy Insider reaches millions of parents and grandparents each year, and especially during the all-important Q4 holiday season. Its incredible team of expert toy reviewers is trusted by media outlets across North America, appearing in hundreds of earned media segments every year, advising consumers on the best gifts to get the kids in their lives.

Combined with millions of digital, social, and print impressions, The Toy Insider Holiday Gift Guide Program provides maximum exposure to consumers for our brand partners all year. For more information and rates, please contact Jackie Breyer or James Devin for details on how you can be a part of the action!

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.