Educational Insights is officially the first toy brand to use TikTok’s new in-app shopping tool! Over the past year, Educational Insights’ 3D puzzle Kanoodle has gained more than one billion views on TikTok, making it the perfect brand to launch a TikTok shop. 

To find Educational Insights’ TikTok shop, first head to its TikTok account @educationalinsights. Then, check out the shopping bag tab underneath the account bio! 

Some highlights in the TikTok shop include the classic Kanoodle, which is a puzzle that comes with different shaped pieces that players have to find a way to fit together; Playfoam sand, a sensory toy that is perfect for ASMR; and Playfoam Naturals, Playfoam that is made out of sustainable materials.

Kanoodle and Educational Insights’ Playfoam toys are currently available for sale on the company’s TikTok shop. You can also find the toys available at educationalinsights.com from $9.99-33.99. 

The TikTok shop is a great new social media feature that will help adults track down the cool toys they see that they know will be perfect for the kids in their lives.

About the author

Ashley Pelletier

Ashley Pelletier

Ashley is assistant editor for The Toy Insider, The Pop Insider, and The Toy Book with a Master's in journalism from Quinnipiac University. When she isn’t writing her latest story, she is reading a fantasy novel or rewatching one of her three favorite TV shows over and over again. She’s also a big fan of showing people pictures of her two dogs and cat.

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