Toy Insider Senior Editor/Toy Book Editor-in-Chief James Zahn joined CNBC to talk about the “kidult” toy market and some hot holiday toys that may be collector’s items in the future. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best gifts of the holiday season, check out our complete Toy Insider Holiday Gift Guide.


CARE BEARS SEQUIN CHEER BEAR

This limited-edition, medium-size plush features a glittery rainbow belly badge and rainbow sequins. Kids can snuggle up to this sparkly plush pal and spread its message of cheer.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 4+

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RAINBOW BRITE 3-INCH FIGURES

This collection features several characters from the Rainbow Brite universe, with limited-edition figures such as the metallic Rainbow Brite and the glow-in-the-dark Twink to bolster any true or new Rainbow Brite fan's collection.

Product Facts

  • MSRP:
  • $4.99
  • Age:
  • 4+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

STRAWBERRY SHORTCAKE 3-INCH FIGURES

This collection of classic-inspired, 3-inch figures features Strawberry Shortcake and her gaggle of adorable friends, including Blueberry Muffin, Raspberry Tart, Lemon Meringue, Orange Blossom, and more. Each one is deliciously scented.

Product Facts

  • MSRP:
  • $5
  • Age:
  • 4+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

G.I. JOE CLASSIFIED SERIES RETRO EDITION

Yo Joe! G.I. Joe explodes into a larger-than-life era with 6-inch scale figures. The G.I. Joe Classified series evolves the characters fans know and love into a highly articulated 6-inch scale with premium deco and detailing. Features classic deco and design of the Undercover Operative that fans of the original 1980s G.I. Joe toys will…

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 3+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

MASTERS OF THE UNIVERSE ORIGINS PLAYSET SNAKE MOUNTAIN

This detailed Masters of the Universe Origins playset is inspired by the Snake Mountain lair in the Dark Hemisphere of Eternia. It was created as an homage to the '80s, but with a bigger and better modern design. The huge snake dominates the top. Story options abound with extensive features including a trap door, dungeon,…

Product Facts

  • MSRP:
  • $79.99
  • Age:
  • 6+

About the author

Bill Reese

Bill Reese

Bill Reese is Business Operations Manager at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

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