The Hasbro team has a lineup of new toys and collaborations for families, introducing fresh play experiences across several of its most popular brands.
The new Baby Alive Baby Grows Up doll ($49.99) is designed to grow alongside kids ages 3 and up, transforming from a newborn into a baby and then a toddler when a chime signals it’s time for the doll to stand. The brand also announced a collaboration with Burt’s Bees featuring two new doll play patterns, Cozy Stripes and Moonlight Cuddles.
With Furby Vibes ($44.99), kids ages 6 and up can customize their play experience using interactive glasses that unlock three themed modes. Star-shaped glasses activate Star Diva mode; cucumber glasses launch Chill Spa mode with calming sounds; and dark glasses trigger Punk Rocker mode with music and playful phrases.
Peppa Pig, Ready, Pedal, Go Peppa ($39.99) helps kids guide Peppa as she learns to ride a bike. | Source: Hasbro
Peppa rides into the toy aisle July 15. | Source: Hasbro
Inspired by the popular preschool series Peppa Pig, Ready, Pedal, Go Peppa ($39.99) helps kids ages 3 and up guide Peppa as she learns to ride a bike. A push stick supports early play before kids remove it and watch the character pedal independently.
The Play-Doh Super Sizzlin' Kitchen Playset ($44.99) is for kids ages 3 and up. | Source: Hasbro
The playset arrives on shelves July 15. | Source: Hasbro
The Play-Doh Super Sizzlin’ Kitchen ($44.99) brings pretend cooking to life with interactive cookware that activates realistic sound effects when kids ages 3 and up create make-believe meals. The company also previewed new additions to the Barbie Play-Doh collection for 2026, including the Designer Pattern Studio ($39.99). Both toys are available July 15.
Families can find these items and more at major retailers this spring. Learn more at hasbro.com.
