Toy Insider Editor-in-Chief Marissa Silva joined Good Morning America to show off some of the year’s hottest holiday toys that shoppers should buy now before they’re out of stock. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.  

BATMAN BAT-TECH TRANSFORMING BATCAVE

Transform this 30-inch Batman figure into a playset with more than 10 different play areas. The set features interactive sounds activated by the elevator that moves throughout the levels. It's compatible with 4-inch figures and includes an exclusive Batman figure. Transform this 30-inch Batman figure into a playset with more than 10 different play areas.…

Product Facts

  • MSRP:
  • $99.99; $129.99 CAD
  • Age:
  • 4+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

COCOMELON DELUXE INTERACTIVE JJ DOLL

JJ, the star of CoComelon, comes dressed in his favorite outfit. Kids can feed him peas and watch him giggle and sing some of his favorite songs, including “Your Name” and “Yes, Yes, Vegetables.” JJ, the star of CoComelon, comes dressed in his favorite outfit. Kids can feed him peas and watch him giggle and…

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 2+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

GOT2GLOW FAIRY FINDER

Kids can find more than 30 unique, virtual fairies in each Got2Glow Fairy Finder. Search around the house, outside, in the dark, or even upside down. Trade fairies with friends, feed them, and more. Collect all three jars to discover more than 100 fairies in all. Kids can find more than 30 unique, virtual fairies…

Product Facts

  • MSRP:
  • $39.99; $49.99 CAD
  • Age:
  • 5+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

KIDIZOOM PRINTCAM

Click and print instantly with this kid-friendly camera. Flip up the lens to take selfies, preview images on the 2.4-inch color screen, browse more than 110 templates, and more. Includes parent controls for safe photo fun. Click and print instantly with this kid-friendly camera. Flip up the lens to take selfies, preview images on the…

Product Facts

  • MSRP:
  • $74.99; $93.99 CAD
  • Age:
  • 4+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

LOL SURPRISE OMG HOUSE OF SURPRISES

LOL Surprise and OMG fashion dolls both have a new home in this 4-foot, wooden dollhouse. Features 10 rooms, transforming furniture, lights, an elevator, a pool, a garage, and more. Dolls sold separately. LOL Surprise and OMG fashion dolls both have a new home in this 4-foot, wooden dollhouse. Features 10 rooms, transforming furniture, lights,…

Product Facts

  • MSRP:
  • $229.99
  • Age:
  • 4+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

MAGIC MIXIES MAGIC CAULDRON

Magic Mixies includes a cauldron, a magic wand, and potion ingredients that kids use in an interactive experience to reveal a surprise magical creature that responds to touch, lights up, and may even grant wishes. Magic Mixies includes a cauldron, a magic wand, and potion ingredients that kids use in an interactive experience to reveal…

Product Facts

  • MSRP:
  • $69.99; $99.99 CAD
  • Age:
  • 5+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

About the author

Bill Reese

Bill Reese

Bill Reese is Business Operations Manager at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

archivearrow-chevron-downarrow-chevron-left-greyarrow-chevron-leftarrow-chevron-rightarrow-fatarrow-left-blackarrow-left-whitearrow-right-blackarrow-rightarrow-roundedbookscalendarcaret-downclose-whiteclosedocumenteditorial-archiveeyefacebook-squarefacebookfilesgifthamburgerheadinghearthomeinstagram-squareinstagramlatestlinkedin-squarelinkedinmailmedia-inquiresmessagenewsopen-boxpagination-leftpagination-rightpauseplayprintproduct-archiverecent-productssearchsharesort-filterspotifysunteamtiktoktime_purpletimetrendingtvtwitter-squaretwitteryoutube