Toy Insider Senior Editor Madeleine Buckley joined ABC in Memphis to show off hot toys that shoppers can find for $30 or less this holiday season. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.


STICK-O BABY SHARK FAMILY SET

Stick-O Baby Shark Family set features all-new Stick-O pieces! From large magnetic balls imprinted with cute shark faces to magnetic fins and tails in the instantly recognizable Baby Shark yellow, blue, and pink colors!

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 18 MOS+

Buy Now

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STAR TREK RETRO FIGURES

These five-inch, 1:14 scale figures feature 14 points of articulation and are packaged in either 1990s nostalgic packaging or newly designed Star Trek Universe blister cards. The first wave will include the following 10 figures, each priced at $12.99. Lt. Commander Data, Star Trek: The Next Generation Captain Jean Luc Picard, Star Trek: The Next…

Product Facts

  • MSRP:
  • $12.99; $18-60 CAD
  • Age:
  • 4+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

MAGIC TRACE GLOW TO SHOW STUDIO

When kids shine the light on the included sheets of paper, they will reveal outlines of surprise images that they can trace. The set includes 24 art reveal pages, 10 dual-tip markers, 10 premium crayons, and the light bar.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 4+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

About the author

Bill Reese

Bill Reese

Bill Reese is Business Operations Manager at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

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