Artificial Imagery is releasing its first AI-driven toy, and we predict it’ll give your kids’ playtime an enchanting upgrade!

The Imagix Crystal Ball features a kid-friendly AI fairy or dragon. Inside each glowing globe, a 3D interactive hologram tells magical stories, answers questions, and encourages learning tailored to each individual kid’s needs. Families can try it now at Best Buy or myimagix.com

Kids ages 6 and up can choose from either Ellie the Fairy or Ember the Dragon, both of which guide kids through interactive tales, games, and even homework in a safe, screen-free environment. Over time, kids and the AI characters will develop a unique friendship, complete with personalized learning and bespoke play, which parents can monitor with the toy’s companion app. From math problems to magical quests, the Imagix Crystal Ball sparks kids’ curiosity, creativity, and imagination in the present and beyond. 

The Imagix Crystal Ball is available now for $199. Families can find it in stores and online at Best Buy and at myimagix.com, just in time for the holidays.

About the author

Natalie Miller

Natalie Miller

Natalie is an Assistant Editor for The Pop Insider, The Toy Insider, and The Toy Book. She is a Hufflepuff, a theme park enthusiast, and still holds the school record for the most Accelerated Reader points. If you're looking for her, she's probably at the nearest coffee shop, arguing over who the best Spider-Man is or trying to pet a stranger's dog.

archivearrow-chevron-downarrow-chevron-left-greyarrow-chevron-leftarrow-chevron-rightarrow-fatarrow-left-blackarrow-left-whitearrow-right-blackarrow-rightarrow-roundedbookscalendarcaret-downclose-whiteclosedocumenteditorial-archiveeyefacebook-squarefacebookfilesgifthamburgerheadinghearthomeinstagram-squareinstagramlatestlinkedin-squarelinkedinmailmedia-inquiresmessagenewsopen-boxpagination-leftpagination-rightpauseplayprintproduct-archiverecent-productssearchsharesort-filterspotifysunteamtiktoktime_purpletimetrendingtvtwitter-squaretwitterxyoutube