Introducing the 2025 Toy Insider Holiday Gift Guide on The Today Show!

Kids can ride around with their favorite friends with these bumper cars, which feature inflatable characters on the back from brands like Disney, Bluey, Marvel (pictured), and more.

Inspired by beauty brands, this elevated, collectible slime features a layered unboxing experience, unique textures, a hidden surprise figure, and sweet scents. Kids can choose from four textures: gloss, clear, butter, and cloud.

Kids can dress Barbie in Play-Doh clothing using the two-in-one runway and designer studio. It includes fashion-making tools, Play-Doh Pattern Sheets with designs that look like fabric, and more.

These easy-to-assemble 3D crystal floral kits let you snap the pieces together, decorate with shimmering gems and stickers, and create a one-of-a-kind display. Designs include: Blossoming Bonsai, Blooming Lotus, Jewel Succulents. Each design features gem-like pieces that catch the light, adding a beautiful glow to any room.

This three-in-one science kit includes 45 experiments in chemistry, earth science, and science magic. It comes with a bonus guide featuring more than 85 additional experiments using household items, offering more than 130 experiments to explore.

This game challenges players to pick up and eat marshmallows using a pair of tiny hands. The player who eats the most marshmallows during their turn wins the game.