Get ready, lovers of Hello Kitty! Jazwares has acquired an agreement to make a line of toys featuring Sanrio characters, expected to launch next year.

The line will include beloved characters such as Hello Kitty, Kuromi, My Melody, Cinnamoroll, and Keroppi, as well as well-known characters from the Netflix series, such as Aggretsuko and Gudetama. The line is expected to include plastic toys, plush, and seasonal items.

While kids wait for the next Jazwares toy release, they can have a look at other popular brands the toy company has worked with, such as Pokémon, Star Wars, CoComelon, and Fortnite. Jazwares also owns the ever-popular Squishmallows, a plush line known for its incredible softness and squishiness.

Gudetama is one of the characters expected in the new line of products. | Source: Netflix

Kids can also check out the Netflix series Gudetama: An Eggcellent Adventure if they’d like to find their next favorite Sanrio character before the new toys come out. The series features the lazy egg yolk Gudetama as he helps a newly hatched chick get home. 

The newest Hello Kitty and Friends toys from Jazwares are expected to launch next year at in-person retailers as well as online stores. Whether kids can’t get enough Kuromi or My Melody, there’ll be a fun new toy for them to enjoy!

About the author

Bug Hartsock

Bug Hartsock

Bug is a News Writer for The Toy Insider, The Pop Insider, and The Toy Book. They are also a Master’s student in biology, currently studying sleep in arthropods. When they aren’t writing or working with small critters, they spend their time reading sci-fi novels, playing tabletop RPGs, or throwing creative projects at the wall. Bug had a mullet once, and is not against having one again. Reach out or find more from them at their website.