Monster High Project Belonging Helps Kids and Adults Approach Mental Health

A new Monster High-inspired global program, designed to increase a sense of belonging for children, can help you and your family tackle mental health.

Monster High Project Belonging from toy company Mattel aims to help children feel proud of who they are and feel connected to others while maintaining individuality. The project directly aligns with the brand’s values and drive to promote authenticity. It’s also here just in time for National Bullying Prevention Month!

To kick off the project, Monster High is partnering with the On Our Sleeves Movement for Children’s Mental Health. The national movement has a mission to provide expert-created mental health resources to U.S. communities, so everyone can further understand and promote mental health for children. Monster High funded secondary research on how loneliness, social connectedness, and belonging impacts a child’s mental health. The research was conducted by Dr. William Leever, a pediatric psychologist, with the support of Dr. Ariana Hoet, a pediatric psychologist and Executive Clinical Director at On Our Sleeves. 

The brand is also teaming up with Target during World Mental Health Month to further emphasize the values of Monster High Project Belonging. During October, Mattel will donate $1 from each Skulltimate Secrets Cleo DeNile doll sold at participating Target stores and Target.com to DoSomething. The funds will help support DoSomething’s goal of inspiring young people to make positive changes, protect against loneliness, and connect children with mental health tools. If you were already planning on purchasing the doll, doing so before Oct. 31 will help make a difference!  

In addition to partnering with On Our Sleeves, Monster High Project Belonging strives to use information from the funded research to help empower and inform adults on how to be proactive in fostering social connections from an early age and improve a child’s sense of belonging.  

Monster High Project Belonging launched after the premiere of Monster High 2 on Nickelodeon on Oct. 5. The goals of the project coincide with the themes of acceptance, belonging, and friendship shown in the live-action movie. 

Click here to learn more about Monster High Project Belonging and how to access different mental health resources.