Growing up, buckets of blocks, dolls, and toy trains provided hours of endless play as we created our own games, storylines, and activities. Kids still have access to all of these amazing toys, but they can also play with more structured toys and games. We’re bringing it back to the time of creative, structureless play with a list of some of the hottest toys that inspire kids to engage in open-ended play, including playsets, action figures, and more. Keep scrolling to check out all of our picks!
LITTLEST PET SHOP PET SURPRISE SINGLES SERIES 3
This series features 18 new bobblin’ pets for kids to collect. Each box contains a mystery animal friend, a matching mini accessory, and a Littlest Pet Shop collector card with information about the pet’s personality.
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DORA’S MY ADVENTURE BACKPACK
Take Dora's signature backpack on a spin! It features moving eyes and a mouth, making it feel like a true adventure buddy. With explorer essentials such as binoculars and a compass, it is a great take on on-the-go fun.
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BLOCKABLES FARM PLAY SET
Create farm animals and equipment with 56 pieces including blocks, connectors, figures, felt attachments, and wheels. Includes a cow, sheep, pig, horse, chicken, tractor with trailer, food, and hay bale. Built for little hands with BIG imaginations: Large wooden blocks and felt accessories are perfect for little hands to build up, down, and all around…
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BRIO MY FIRST RAILWAY BEGINNER PACK
Crafted from FSC-certified wood and other sustainable resources, this 18-piece wooden train set has everything kids need to build up a railway, including trains and boxcars with magnetic connections, figurines, and accessories.
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MAGNA-TILES DINOS 5-PIECE SET
These five large magnetic dinos are only available in this set! The five included dinos are a T. rex (blue), a Brachiosaurus (green), a Stegosaurus (purple), a Triceratops (red), and a Pteranodon (yellow).
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WONDER FACTORY NEVER DRY SAND CONSTRUCTION TRUCKS
Kids can combine their Never Dry Sand with endless construction fun! Each set includes one of four trucks, 3.5 oz of sand, and two caps with stamps. The sand comes in various colors and textures to mimic real construction sites.
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BARBIE DREAM BESTIES SKATE PARTY DOLL ASSORTMENT
Kids can follow their dreams with dolls featuring Barbie “Malibu,” Barbie “Brooklyn,” Teresa, and Renee on roller skates. Each Barbie Dream Besties doll comes with roller skates and premium accessories that tie back to their individual personalities and interests.
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DISNEY ULTIMATE STITCH INTERACTIVE FEATURE PLUSH
This Stitch plush has more than 100 sounds and movements! Kids can press Stitch's belly, hands, tongue, and nose, then watch as he sings, dances, speaks, and more.
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PLAYMOBIL ANIMAL HOTEL
Welcome, all furry friends, to the new Animal Hotel. Animals of all sizes will feel right at home while their owners are away on vacation. Enter through the doors to be greeted by the friendly caretakers. Peek outside to see the dogs roaming free and exploring in the outdoor enclosure while the cats spend their…
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DC COMICS X SONIC THE HEDGEHOG FIGURE COLLECTION
This collection offers a wide variety of DC Comics and Sonic the Hedgehog combinations, including Sonic as The Flash, Amy as Wonder Woman, Silver as Green Lantern, and Shadow as Batman.
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PLAY-DOH SIZZLIN’ GRILL PLAYSET
Little cooks can create Play-Doh burgers and hot dogs using 10 Play-Doh compounds and accessories like a spatula, tongs, and more. The grill also lights up and plays sizzling sounds.
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ELIO FIGURE SET
Bring Elio to the toy box with eight cosmically cool figures: Elio Solis, his aunt Olga, and the many weird and wacky creatures he encounters on his quest through space.
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HESS 2025 MINI COLLECTION
The Hess Miniature Series returns with a limited-edition 5-in-1 toy set of miniature trucks and trailers inspired by the beloved full-size holiday Hess releases. Featuring working lights and moving parts, this year’s mini collection spotlights the Toy Truck and Helicopter, the Tanker Truck “Red Velvet” Tribute Edition, and the Toy Truck and Dragster.
