CAMP locations nationwide offer families an immersive, Bluey-themed experience — and now it comes with a side of beans! Bush’s Beans has partnered with Bluey for the new Bush’s Bluey Baked Beans, and Disney star Ashley Tisdale (plus sisters Bluey and Bingo) recently celebrated at CAMP’s life-sized Heeler house.
Bush’s Bluey Baked Beans adds the fun of Bluey to its slow-simmered beans in a classic brown sugar sauce. Parents can turn mealtime into playtime with cans featuring characters from the show and recipes featuring gluten- and fat-free beans, including Chicken Nachos, Protein Mac and Cheese, and Octopus Hot Dogs.
Families can upgrade dinner with Bush's Bluey Baked Beans. | Source: Bush's Beans
Try new recipes featuring Bush's Bluey Baked Beans. | Source: Bush's Beans
CAMP celebrates the beans' launch with an immersive Bluey experience. | Source: Playwise Partners
For real life, Bush’s Beans partnered with CAMP to launch their newest product in a way that turns delicious beans into a playful adventure. In celebration of the collaboration, guests enjoyed samples of Bluey-themed beans, had an immersive adventure inside Bluey’s house, played games inspired by the series, and chatted with Tisdale.
Families will recognize Tisdale from her roles in Disney’s High School Musical series, The Suite Life of Zack & Cody, and Phineas & Ferb. As a Bluey fan and mom of two, Tisdale explored CAMP’s activations, tasted the beans, and met Bluey and Bingo alongside other guests.
Between the fun of Bluey and the excitement at CAMP, Tisdale spoke with The Toy Insider to share her favorite parts of the Bluey CAMP experience and to talk about all things beans.
What’s your favorite part about CAMP and its collabs? Do your little ones enjoy these experiences?
This is so cool because I wish I had something like this growing up. There’s something about loving a show and being able to immerse yourself in the experience of Bluey’s house or even the house from Encanto. My daughter is obsessed with Encanto, and being able to go into Mirabel’s room and Luisa’s room was so exciting for her. I think I love it just as much as she does, and it’s always so fun.
Why does Bush’s Beans collab with Bluey work so well? What sparked your interest in the collab?
I was excited to partner with them because it was really organic, we love Bluey and we love Bush’s Baked Beans. My 4-year-old is a picky eater — anything that she likes is a plus, and she has always been a fan of beans since she was younger, which has been great as it’s very nutritious. When they [Bush’s Beans and ‘Bluey’] teamed up together, I thought it was so awesome, and it really worked on her. She saw Bluey on the can and was like, ‘I have to have these.’ Anything to help a mom in the kitchen with her 4-year-old picky eater is always a plus.
What advice do you have for new parents who are introducing their kids to new foods, like beans?
From what I’ve learned, especially from our pediatrician, you always want to put something that they love, something that they’ve tried before, and then something new. The goal is to keep putting that in front of them because, even if they don’t touch that new thing yet, they will start to recognize it, eventually try it, and hopefully like it.
What do you appreciate most about Bluey?
Bluey is such an amazing show. It hits on topics that are pretty deep, which is why me and my husband love it so much. A show that gets everyone loving it is always a good show. As parents, you have to watch shows over and over with your kids, especially when they want to keep seeing something they love. When you love a show just as much as they do, it’s a plus.
The writing in it is pretty amazing, too. I come from a world of animations, and my animation [Phineas and Ferb] has been on for 18 years, and it’s one of those iconic shows. I hope that Bluey will be like that as well.
Families can find new ways to shake up lunch and dinner by visiting bushbeans.com/blueybakedbeans. When it’s time to play, little ones can experience the fun of Bluey’s world by participating in an immersive experience at their nearest CAMP location.
