Spin Master and Poplar Studio are teaming up to help kids bring something pawsitively exciting to their playrooms.
Kids can now view the massive Ultimate City Tower and Marshall’s Transforming City Fire Truck sets from Spin Master virtually in any space with the help of a little augmented reality magic. After scanning a room, they can place the “toy” within the space and activate the lights, sounds, and transformations that the physical PAW Patrol toy really features.
The feature is created for Facebook via SparkAR. Kids can view animated AR versions of the pups playing, including all six of them in their City Lookout Tower. For an added experience, Poplar Studio replaced the “tap to place” text traditionally seen with AR with a PAW Patrol logo.
This fun platform will give kids a chance to view the larger-than-life playsets before bringing them home. They’re sure to find the perfect place in their playroom for the sets before the PAW Patrol is on a roll!
