Between school, work, errands, and everything in between, finding time for family fun isn’t always easy. Luckily, Bluey and BBC Studios are unleashing a new campaign to help families squeeze a little more play into their day.
Titled Play the Bluey Way, the campaign encourages families around the world to make more room for playtime in their packed schedules, starting with a series of murals celebrating iconic moments from the series. The first murals debuted at Wittonga Park in Brisbane, Australia, the setting of fan-favorite episode “Cricket,” with more planned for Washington, D.C., São Paulo, Bristol, England, and other cities around the world. The murals will also serve as the backdrop for themed outdoor activities and games that fans of all ages can enjoy together.
Beyond the murals, families can have fun with the Heelers from home with a variety of online experiences and content, including upcoming collaborations with Spotify and Citymapper. The campaign will also have its own hub on the Bluey website, full of downloadable activities, games, and other ideas to add a little more play to their day. If families don’t know where to start, they can take an interactive quiz to discover their unique “play personality” and explore personalized game recommendations based on their existing interests.
The campaign is also bringing back the beloved Bluey Book Reads web series for a third season. In each episode, a celebrity Bluey fan reads a storybook inspired by the animated series aloud, encouraging kids to learn, explore, and discover alongside their favorite characters. The first episode, featuring Isla Fisher, launches today, with new stories dropping weekly on YouTube and Bluey’s website.
Fans can learn more about Play the Bluey Way and discover new ways to have fun as a family now at bluey.tv/theblueyway.
