THESE PENGUINS HAVE PERSONALITY

  • A big brand from the world of Web3 and NFTs
  • Toys come with codes for a companion digital experience
  • Dozens of Pudgy Toys to collect

Pudgy Toys is a range of toys and collectibles inspired by the world of Pudgy Penguins, an entertainment and lifestyle brand spawned from a Web3 community built around non-fungible tokens (NFTs) on the blockchain. Toss out the technical jargon and the Pudgy Penguins are a rambunctious crew known as a huddle that’s fueled by positivity and fun to bridge the gap between physical and digital play into a “phygital” world.

When Pudgy Penguins seemingly arrived out of nowhere last year, the Series 1 toys quickly rocketed up the charts on Amazon and sold out! They’ve since waddled into Walmart, Target, and Five Below, so if you haven’t encountered them yet, you probably will soon. A dedicated Amazon storefront is regularly updated with new drops.

Pudgy Penguins Series 2 is more than just one thing. Kids can form a huddle of their favorite Penguins in a variety of sizes and forms from PMI Kids’ World, including the 4.5-inch Figures (4 to collect); Minifigures in Igloos (22 to collect); Blind Box Clip-On Plush (6 to collect); and 8-inch Plush Buddies (4 to collect).

The Penguins are a whimsical bunch that dress up in different outfits, aka “skins” in the digital realm. They could be a hot dog, a taco, a wizard, or a surfer — there are no limits to what form the Pudgy Penguins may take on next.

The affordable nature of the line and its rapidly expanding retail availability make it accessible to all.

Select toys in this range come with a digital code that unlocks items — aka “traits” — on the Pudgy Penguins platform. A parent or guardian should always be mindful of where the kids in their lives are playing, online and off.

Kids, collectors, and anyone looking for a collectible buddy to keep them company anywhere and anytime!


PUDGY PENGUINS (SERIES 2) 8-INCH PLUSH BUDDIES

Standing 8 inches tall, these durable plush buddies are big, soft, and cuddly. Each plush in this collection includes an official, scannable code that enables a digital penguin customization experience in the Pudgy Penguins game.

Product Facts

  • MSRP:
  • 9.99
  • Age:
  • 8+

Buy Now

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PUDGY PENGUINS WALMART COLLECTION

Pudgy Penguins are now at Walmart! Fans can find penguin friends in figurine, plush, and clip-on form at 2,000 stores and online. Pick your favorite penguin and use the adoption certificate to play games and customize your style online in Pudgy World.

Product Facts

  • MSRP:
  • $2.99-$11.97
  • Age:
  • 8+

PUDGY PENGUINS NFT COLLECTIBLE FIGURES

Kids can adopt their mystery Igloo Pudgy Penguins forever friend, a figure that includes a unique NFT digital experience. There are 12 total characters kids can collect.

Product Facts

  • MSRP:
  • $2.99-3.99
  • Age:
  • 8+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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