Players can become worldwide fashion icons in ‘Bratz Total Fashion Makeover.’ | Source: MGA Entertainment/Outright Games

This new partnership really kicks it up a notch.

MGA Entertainment and Outright Games partnered with sports brand PUMA for the free-to-play mobile game Bratz Total Fashion Makeover.

Iconic footwear from PUMA will appear in Bratz‘ recently released mobile game, Bratz Total Fashion Makeover. Fashionistas can give their in-game avatar fresh new kicks with this latest round of lifelike content.

If they’re loving the in-game content, they can also add the latest PUMA styles to their IRL wardrobes with the new PUMA x BRATZ collection. These bright-colored PUMA footwear silhouettes include Mayze, RS-Curve, and more. The collection will be available starting Aug. 12 on, at the PUMA NYC Flagship Store, as well as at Foot Locker, Foot Locker Canada, Kids Foot Locker, and Champs Sports.

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If you don’t know: Bratz Total Fashion Makeover, developed by Graphite Lab, takes fans on a journey, guided by Cloe, Sasha, Yasmin, and Jade, as they transform from undiscovered talent to become the most elite fashion icons in the world. Users can create their own unique Bratz character and win “match 3” puzzles to earn coins that can be used to design their bedroom, create their character’s individual wardrobe, and become the ultimate fashion influencer in the world of Bratz. It’s free-to-play globally here.

About the author

Ali Mierzejewski

Ali Mierzejewski

Ali Mierzejewski is the editor-in-chief at The Toy Insider and The Pop Insider. With more than a decade of industry experience, Ali is a trusted source for parents, gift-givers, manufacturers, retailers, and more on the latest trends and hottest products. Whether you’re shopping for the best toys for kids — or looking for the latest in geek culture and entertainment for yourself — Ali’s expertise has you covered. When she’s not building LEGO sets or unwinding with a puzzle, Ali is obsessing over the latest season of The Bachelor, scrolling through Gritty’s Twitter, or rewatching The West Wing (for the 100th time). She is also a self-proclaimed expert on the history and lore of the entire Bachelor franchise. Ali has been featured on TODAY, The Wendy Williams Show, Fox & Friends, HLN, The Weather Channel, ABC World News Now, and more. You can follow her on Instagram @hashtagtrendy.