Recording artist Cardi B knows a thing or two about being a strong, independent woman and she’s helping to get the message across for Women’s History Month with the launch of her first limited-edition fashion doll.
Cardi B is working alongside Real Women Are, a new diverse and inclusive doll brand that is majority-owned and run by women of color who also serve as inspiration for the dolls themselves. Backed by NECA, the Real Women Are brand creates dolls that are inspired by influential women of color to give kids more diverse and inclusive toys.
The Cardi B-inspired Real Women Are doll will be available starting today via an exclusive waitlist open for only 72 hours at realwomenare.com. Those who reserve the $35 doll within those 72 hours are guaranteed a doll for purchase in July.
“What makes Real Women Are special is that young girls of color are a priority to the doll brand,” Cardi B said in a statement. “We want them to know that they are special. That they are worthy of having a toy that looks like them. We’re not building Real Women Are as an afterthought or something just to check off a box. Creating a doll that is a mirror of our daughters, nieces and granddaughters is at our very core.”
This is Cardi B’s first doll and additional outfits and accessories will be sold separately. Real Women Are will also offer future dolls in various colors, shapes, sizes, and abilities.