The new Tamagotchi Uni from Bandai Namco Toys & Collectibles America is a “unique, united, and universal” device created for a new generation in the modern digital world. With this new spin on a familiar virtual pet and more than 20 characters to nurture — both fan-favorites and new ones — Tamagotchi aims to connect fans globally.
With Tamagotchi Uni, kids ages 6 and up can now play together through the Tamaverse, the metaverse of the Tamagotchi world. The Tamaverse includes Tama Arena, Tama Parties, Tama Fashion, and Tama Travel — expanding the fun on a global level. Kids can meet characters from around the world, sample global fashions, share their UniTama’s style, and go on globetrotting adventures with friends. Tamagotchi Uni features a unique experience for fans, including DIY activities, exploring with their Tamagotchi character, and an in-device social platform.
Tamagotchi Uni personalizes the virtual pet experience for fans with numerous character options, allowing Tamagotchi pets to have different looks, personalities, and hobbies. The ability to connect to Wi-Fi gives fans a chance to connect with friends, customize their characters in unique ways, and have access to downloadable content and updates. Fans can exchange items and even propose to each other!
Charli D’Amelio, TikTok sensation, entrepreneur, and TV star, is the global ambassador for Tamagotchi Uni. “I’m a huge Tamagotchi fan and I’m so excited to be able to partner with the brand to launch an all-new device designed for a new generation,” she says. “The Tamagotchi Uni is a whole new experience and gives fans the opportunity to customize the play in an exciting and interactive new way.” Later this month, Charli D’Amelio will kick off the global launch with a series of TikTok videos, Instagram content, press and interviews, and an exclusive media/influencer event preview in New York City.
Tamagotchi Uni is available in purple or pink shells with an included wearable wristband that kids can wear to take it from gaming to an accessory. Fans can choose their favorite styles from colored wristbands to lanyards.
Tamagotchi Uni is available now for preorder on Amazon and will launch at mass retailers beginning on July 15.
The new Tamagotchi Uni from Bandai Namco Toys & Collectibles America is a “unique, united, and universal” device created for a new generation in the modern digital world. With this new spin on a familiar virtual pet and more than 20 characters to nurture — both fan-favorites and new ones — Tamagotchi aims to connect fans globally.…
