Shop Early: Target Unveils 2021 Bullseye's Top Toy List

Bullseye’s Top Toys 2021 | Source: Target Corp.

In case you haven’t heard, we’re in the midst of a global shipping crisis. It’s a very complex situation, but suffice to say it may be a little bit harder to find hot toys this holiday season — especially as the festive days get closer. While we always recommend shopping early to avoid disappointment, this year is different and Target is getting out in front of things — way out in front of things — with the early reveal of Bullseye’s Top Toys list for 2021. To put things in perspective, last year Target released its list on Oct. 8 and today is — checks calendar — Aug. 23.

This year, Target is offering more than 1,300 exclusive toys in its toy departments alongside an expanded partnership with The Walt Disney Co. to place Disney Store at Target locations in more than 160 stores. Additionally, Target and FAO Schwarz are continuing their collaboration with an assortment of 70 FAO-branded items, 85% of which are new this year.

Bullseye’s Top Toy List features 50 toys across six “inspiring” categories and is packed with 22 exclusives that consumers will only find at Target. Check out the full list below and be sure to stay tuned for the toy industry’s ULTIMATE top toy list, the Toy Insider‘s 2021 Holiday Gift Guide, coming Sept. 22. Look for it in print with the November issue of PARENTS magazine.

A Target associate prepares to sell a bunch of toys! | Source: Target Corp.

What’s on your list this season?

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

Shop Early: Target Unveils 2021 Bullseye’s Top Toy List

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About the author

James Zahn