Toy Insider Editor-in-Chief Ali Mierzejewski joined The TODAY Show to show off the hot toys kids will be asking for this holiday season. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best gifts of the holiday season, check out our complete Toy Insider Holiday Gift Guide.
SPILL AGAIN
Little ones fill the top of the tower with the 16 colorful balls and then press a button to activate a hidden timer that counts down until the tower spills the balls in all directions for kids to chase and collect.
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FLUFFIE STUFFIEZ
Pull, reveal, and stuff a second bestie with Fluffie Stuffiez! | Source: MGA Entertainment
Fluffie Stuffiez are available in several different shapes, including cloud. | Source: MGA Entertainment
Fluffie Stuffiez come with a reusable, sealable bag that turns all the extra fluff into a second Stuffiez. | Source: MGA Entertainment
MGA's Fluffie Stuffiez are available in two sizes. | Source: MGA Entertainment
Remove the outer layer of fluff to discover the character hiding underneath. The packaging doubles as storage for the removed fluff and becomes a second plush toy. Available in six small and four large styles.
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POKÉMON TRAIN & PLAY DELUXE PIKACHU
Featuring more than 50 unique reactions, this 4.5-inch Pikachu comes with two interactive berries that trigger reactions when kids hold them to Pikachu's nose. The figure features light-up cheeks; makes sounds; and has movement in its arms, ears, and tail.
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LITE-BRITE TOUCH
Press the board's color-changing buttons and watch as they light up, then keep pressing to change colors. Create new images using the included instructions or design your own. This version also features games to play.
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MINTID DOG-E
Each Dog-E has a combination of lights, sounds, and personality traits that makes it unique. Kids can train Dog-E to do tricks, track its needs, and unlock more interactive play with the app.
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GIANT CONNECT 4
The Giant Connect 4 Set is the classic gameplay that kids know and love only now in jumbo size for outdoor parties and for group gatherings. The Connect 4 game set is designed for both adults and kids, making it a versatile option for family fun in the backyard. This yard game set takes just…
