Toy Insider Senior Editor/Toy Book Editor-in-Chief James Zahn joined Studio 10 on NBC in Providence to talk about the biggest toy trends ahead of the holiday season. For more on the items featured in this segment, check out the product notes below. For a complete rundown of the year’s hottest holiday toys, be sure to check out the Toy Insider’s 2026 Holiday Gift Guide.
MY FIRST CHRISTMAS TREE PINK
The classic holiday tradition is now available in pink. Toddlers can decorate with the included ornaments, place the star on top, and play with the included train set.
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DISNEY JR. SOFIA THE FIRST SWIRL & SING DOLL
With the wave of a wand or a press of her enchanted amulet, this interactive doll comes to life with music, sounds, and light effects inspired by Sofia the First: Royal Magic. Sofia's shimmery skirt glows as she twirls, and it doll comes with an extra collectible charm for kids to wear.
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CRAYOLA ALL GROWN UP
Who said coloring is just for kids? Bring some color back into your life with these alcohol-based markers and coloring books.
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SLIMYGOOP GELLI GELS: KPOP DEMON HUNTERS
Meet your new favorite fidget toy, SLIMYGLOOP Gelli Gels! Filled with a mesmerizing, slow-flow glitter gel that’s super satisfying to squeeze, stretch, and twist, Gelli Gels are the glow-up your stress ball never knew it needed. Featuring Derpy in cool blue, Saja Boys in bold pink, and HUNTR/X in signature purple, each Slimygoop Gelli Gels…
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PRIMAL HATCH HATCHING MEGALODON
Kids awaken the beast when they add water, which foams, fizzes, and eventually turns red before the Megalodon jumps out. Kids can play with the shark after the reveal, or reset it and reveal it again.
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