Toy Insider Editor-in-Chief Marissa Silva joined KTLA in Los Angeles to talk about the trendiest toys of the holiday season. For more on the items featured in this segment, check out the product notes below.
NEEDOH SQUISHMAS 2025 ADVENT CALENDAR
Squeeze, squish, and poke the 24 NeeDoh sensory toys in this Advent calendar.
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PAW PATROL MEGASAURUS VEHICLE
There’s a surprise on Rocky’s recycling truck: Press down on the light bar to reveal an inflatable, detachable 2-foot dinosaur. It folds back in to pop up again and again.
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POKÉMON PIKACHU PUPPETRONIC BY REALFX
Who’s that Pokémon? This 16-inch interactive Pikachu plush features advanced touch and motion sensors. Hand movements trigger more than 120 sounds and actions, including blinking eyes, a moving mouth, and dual-motion ears.
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MOMIJI MAGICAL MEADOW COLLECTION
This collection offers nine surprise Message Dolls, nine Sidekick Plush, and two Character Plush. Each doll reveals a secret message of kindness.
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GO GLO MINIS
This range delivers travel-friendly, skin-safe makeup designed for on-the-go. The line features five skincare and beauty sets, including Skin Essential Daily Ritual, Fragrance Mists, Cheek Pops Palettes, Eye Palettes, and Lip Tints.
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BARBIE TEAM ROLL AND REVEAL SOCCER PLAYER DOLL
Press or roll the ball to reveal Barbie in motion. Unbox eight surprises, including a sticker sheet and seven soccer-themed accessories. Barbie career dolls have diverse looks with different hair color, skin tones, eye colors, and body types, and their modern outfits help immerse imaginations in role-play.
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RUMP RACE
Players race by bouncing on the manual pumps with their rumps to pop their balloon before their opponent does. The game adapts for different play styles and challenges.
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