As toy experts, we’re always searching for the next big thing. Whether it’s fun family games, interactive playsets, adorable dolls, or action-packed ride-on toys, we look for the year’s hottest toys to share our findings with you.
We recently attended Toy Fair in New York City and got some sneak peeks at recently released and upcoming toys from companies you know and love. Plus, we’d love to introduce you to some newer ones that will become household names before you know it. This list features our top picks from Toy Fair that we loved and will surely be on upcoming birthday and holiday wishlists this year.
FURREAL MAGGIE THE FEED & FOLLOW COW
Maggie, the 9-inch-tall mini cow, has more than 50 sound-and-motion combinations for kids to activate. When they put her bottle in her mouth and twist it, they can guide Maggie as she walks.
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PRIMAL HATCH
Kids can hatch their own interactive T. rex, then train it, command it, and evolve its personality through a variety of interactions.
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MAGNA-TILES RAIL RACERS 33-PIECE SET
Kids can build and race with this magnetic tile building set. With the new Rail Racers pieces, kids can build bridges, ramps, and rails for the ball to roll down. All of this set’s pieces are compatible with other MAGNA-TILES sets.
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BLUEY SUPERMARKET PLAYSET
This playset features three stories, four play areas, special sounds from the show, 15 play pieces, and exclusive Bluey and Bingo figures.
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SLING IT
Players must fling their sausage-shaped bean bags into the vertical slots of the Sling It board. The player whose sausage wedges towards the top of the slot gets the points, and the first one to 11 points earns the title of "royal sausage-slinger!"
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AIR-POWER TURBO RACER
Kids can build an air-powered race car using this kit, which comes with a compressed air tank that propels the car forward at speeds of up to 13 feet per second and a distance of more than 60 feet.
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SOCCER SHOT
Snap Circuits Soccer Shot turns soccer penalty kicks into an exciting two-player challenge. Kids build the game, then dive into the action: one player kicks while the other defends as the goalkeeper. The first to score nine goals wins the game.
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FLIP 7 SECOND EDITION
Flip over cards one by one without flipping the same number twice. The catch is there’s only one 1 card, two 2 cards, three 3 cards, and so on. The first player to reach 200 points wins the game.
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CRYSTAL GEM CREATIONS
These easy-to-assemble 3D crystal floral kits let you snap the pieces together, decorate with shimmering gems and stickers, and create a one-of-a-kind display. Designs include: Blossoming Bonsai, Blooming Lotus, Jewel Succulents. Each design features gem-like pieces that catch the light, adding a beautiful glow to any room.
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JAWS 50TH ANNIVERSARY DELUXE POOL FLOAT
Celebrate the 50th anniversary of this classic thriller with a pool float that makes it look like you're the great white's next snack!
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LITE-BRITE COLOR POP! RAINBOW DREAMS
This Lite-Brite features six colorful templates of rainbows, unicorns, castles, and fairies. The set includes 650 vibrant mini pegs and features four light modes.
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COWS IN SPACE
This two-player, hands-free game challenges players to beam up as many cows as possible to an alien leader using the magnetic UFO headbands.
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MINI FARMSTAND SORTING SET
Kids build counting, sorting, matching, math, and color recognition skills with this farmstand playset that encourages imaginative roleplay. It features 30 mini foods, flowers, and pretend money.
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GROUND FORCE DUNE RUNNER
Razor’s line of go-karts expands in 2025 to include the brand new Dune Runner, a rugged steel framed adventure vehicle that calls to mind off-road racers, dune buggies and ATVs. This version for kids features rear suspension, a grippy, padded seat, and a 350W high torque motor.
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COOL MAKER STACK’D HEISHI BRACELET STUDIO
Pick up your beads with the beading pen, then string them all together and finish with the self-clasp feature, which clasps the bracelet right on your wrist with a snap. Create up to 15 custom bracelets.
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MAGSHUTO STUNT PARK
Kids can build a trickshot arena with 15 included challenges, ramps, stunts, and targets. Everything stays in place thanks to the magnets and sticky pads.
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ESPEON COMFY FRIENDS PLUSH
This plush, part of the Comfy Friends Plush collection, is made with extra soft materials and is weighted with microbeads, making it a very huggable friend for your Pokémon adventures!
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3DOODLER CHEF
With this 3D pen, teens can make edible sculptures with candy. The kit includes the Chef pen, a nozzle, a cartridge, and a quick-start guide.
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ALPHABET SOUP SENSORY COLORING & DOODLE MAT
This sensory mat is debossed so kids can trace them or fill them for tactile play. Printed on premium-grade silicone, the reusable activity mats come in a range of themes and activities and include nine markers, a liquid dropper, and a storage pouch.
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PURRYFULS
This plush kitty is the perfect snuggling companion. When kids turn on the purring feature, the plush vibrates like a cat purring.
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BLUEY’S FAMILY HOUSE
This 382-piece set lets kids build the Heeler family home and garden in LEGO brick style! It includes Bluey, Bingo, Bandit, and Chili, as well as tons of accessories from the show.
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PLAY-DOH BARBIE DESIGNER FASHION SHOW PLAYSET
Kids can dress Barbie in Play-Doh clothing using the two-in-one runway and designer studio. It includes fashion-making tools, Play-Doh Pattern Sheets with designs that look like fabric, and more.
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MINI MOON BALL
This 2-inch ball packs a large bounce and comes in four colors: blue, green, red, and purple. Great for outdoor play, bouncing off walls, or doing tricks.
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TOMY GAMES HUMAN CONTROLLER
Guide your partner through challenges with Human Controller. Take turns wearing the headset, which doubles as a blindfold. Choose from five exciting games.
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CAMPFIRE CHATMALLOWS STORYTELLING SET
The 12 squishy Chatmallows include 48 illustrated story starter icons to stoke self-confidence, thinking, and speaking skills in this storytelling game.
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