Save big this summer with Amazon Prime Day deals! If you’re shopping for toys, games, and playthings for the kids in your life, we’re here to help sort through the sales taking place this week, June 23-26. Before you start adding to cart, check out our selection of the best deals on some of our favorite toys!
Whether you’re shopping for toddlers, preschoolers, or tweens, this list has something for everyone on your list. From outdoor toys for summer fun to activities, building sets, and games, all of these toys will bring smiles. Additionally, this list includes favorite kids’ brands such as Marvel, Disney, Ms. Rachel, and more.
**All deals and retail availability are subject to change. The Toy Insider is an informative resource and is not a retailer. Check Amazon’s storefront for the latest updates.
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Peruse our picks of the top Amazon Prime Day toy deals for June 23-26. Get a head start on holiday shopping or find the perfect present for an upcoming birthday party. Instead of endless scrolling, start with our list below. Just find a product you love, then click on the Amazon buy-it-now button to find your savings.
Arts, Crafts, & Activities
RETRO MAGNADOODLE
This magnetic drawing toy lets kids create fun artwork that erases like magic. Kids can practice spelling, math, play games, and more. It includes two stamps for unique shapes.
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SCRIBBLE SCRUBBIES BLUEY POOLSIDE PLAYSET
Kids can color in these Bluey figures, then wash them and give them new looks. The set includes eight markers, a scrub brush, and Bluey, Bingo, Chilli, and Bandit figures.
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STORY CREATOR
This screen-free, multi-sensory creative tool transforms kids’ drawings into dynamic narratives of their own voice, with the ability to record up to 15 minutes. Works with any drawing and Crayola tools. Story Creator is a tool for self-expression that captures the voice and storytelling of childhood imagination over and over.
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BLUEY JUMBO SAND ART DOLL
This outdoor toy brings the Australian beaches to kids' backyards! Little pups can use the shovel and funnel to fill the Bluey doll with seven colorful sands or water. The activity kit also includes stickers to make your Bluey unique.
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MINDFUL MAZE SET
This set includes three double-sided breathing boards with indented finger paths that incorporate tactile prompts for inhaling, exhaling, and pausing to guide the child through the breathing exercise from start to finish. Guided breathing exercises include the Rainbow Breath, Square Breath, Star Breath, Laddered Breath, and more.
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LITE-BRITE TOUCH
Press the board's color-changing buttons and watch as they light up, then keep pressing to change colors. Create new images using the included instructions or design your own. This version also features games to play.
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ROCK DOUGH: GLOWING GARDEN
Kids can mold and sculpt the air-dry compound to look and feel like real stone, then paint and decorate it with the included water-based acrylics and decals. Some of the paints also glow in the dark.
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MAKEDO DISCOVER KIT
This 126-piece Makedo kit includes enough kid-safe cardboard construction tools and reusable connectors for a small group of young makers to transform upcycled cardboard into forts, vehicles, costumes, creatures, and more.
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SPIROGRAPH JR.
Little kids can make amazing designs using jumbo-sized gears. The easy-to-carry drawing tablet doubles as a work station and storage case. The set includes gears, washable markers, and design paper.
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ORIGINAL TAMAGOTCHI — CELEBRATION EGG
This is the first Tamagotchi made with real recycled egg shells. It features earth colors and pink to represent love for our planet. With original programming, how kids take care of the Tamagotchi determines which Adult Tamagotchi they get.
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Building Toys
NATIONAL GEOGRAPHIC FOUR-CYLINDER ENGINE BUILDING KIT
With this STEM kit, kids can learn how engines work while building their own. The set includes more than 175 pieces, including pistons, gears, valves, and gears, which rev to life at the press of a button. It also features a learning guide that walks builders through key mechanical and engineering concepts.
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NATIONAL GEOGRAPHIC BUILD YOUR OWN BIRDHOUSE
Kids will get everything they need to paint and build a birdhouse, including six paint colors and a paintbrush. Assembly is easy thanks to specially designed birdhouse panels that connect using a slot-and-groove system. Once built, they can place the house outside and use the included bird-watching journal and poster to identify birds.
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CRYSTAL GEM CREATIONS
These easy-to-assemble 3D crystal floral kits let you snap the pieces together, decorate with shimmering gems and stickers, and create a one-of-a-kind display. Designs include: Blossoming Bonsai, Blooming Lotus, Jewel Succulents. Each design features gem-like pieces that catch the light, adding a beautiful glow to any room.
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MAGNA-TILES DOWNHILL DUO 40-PIECE SET
This building set includes four ramps, two vehicles, two figures, six road squares, 24 small squares, and two finish line rectangles. Kids can connect the magnetic pieces to build a fully magnetic racing adventure.
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MAGNA-TILES RAIL RACERS DELUXE 90-PIECE SET
This 90-piece set comes with patent-pending Rails, microMAGS, and new pieces like gates and fences. Kids can use the included pieces to build racetracks, ramps, and more.
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GECKO RUN MARBLE RUN
The set takes classic marble runs to the next level with creative challenges and pieces that attach to any smooth surface. Kids can create hills and jumps, and even turn corners to create tricks and stunts.
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MY ROBOTIC PET: CODING CHAMELEON
Tweens can build their own robotic reptile that responds to gestures, changes colors, and fires its retractable tongue.
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Collectibles
TMNT BST AXN COMIC HEROES 5-INCH FIGURES
These Teenage Mutant Ninja Turtles action figures are inspired by the artwork from comic legend Mateus Santoloucco and comic book publisher IDW. Each figure (sold separately) features 31 points of articulation, multiple hand grips, signature weapons, multiple head portraits, a collector card, and exclusive packaging artwork by Santolouco.
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MGA’S MINIVERSE MAKE IT MINI POTIONS
Wizards can create Harry Potter-themed mini potions with the mini ingredients and resin. There are 15 different potions to create and collect.
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FIFA WORLD CUP 2026 BALLERS SERIES 1
Kids can build their dream team with collectibles inspired by the FIFA World Cup 2026. Open each mystery capsule to reveal one of 33 players, a collectible coin, a miniature soccer ball, and an additional surprise.
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MINI BRANDS FILL THE FRIDGE PLAYSET
Inspired by the viral fridge restocking trend, this playset includes a mini fridge, exclusive minis, magnets, and more. It also features a working UV light.
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Dolls
BABY ALIVE BUBBLY TEA PARTY
Each baby doll — LaLa GooGoo, Sophia Sparkle, and Berry Boo (pictured) — comes with six tea party accessories. Kids can watch the kettle water bubble on the toy stovetop, have the dolls drink their pretend tea, and then change their diapers.
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MONSTER HIGH WEDNESDAY DOLLS
Monster High is headed to Nevermore Academy. This collection includes three dolls, including Wednesday Addams in her Nevermore Academy uniform and her Rave'N dance dress, and Enid Sinclair. The collection also features a pack of accessories for a third Wednesday look.
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PETS ALIVE MAGIC SWIMMING MERMAID
Turn playtime into an underwater adventure with a water-activated, swimming mermaid doll. Place it in water, and watch it come alive with lifelike swimming motions.
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CARMEN SANDIEGO CLASSIC 12-INCH FASHION DOLL
Based on the Netflix series, this doll features multiple fashion pieces to switch disguises quickly, as well as a doll stand that plays the signature theme song.
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Games
SPOT IT! GIANT
Players race to spot the matching icons first. Kids can challenge family and friends to play the classic game or one of four mini-games designed specifically for this Giant version.
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TICKET TO RIDE
All aboard! In this fast-paced, strategic board game, players build railroad tracks across the United States to connect iconic American cities. Riders earn points for every route they complete — but be sure you make it to your destination! Designed for two to five players, this beautifully illustrated game has become a household staple.
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HIDE AND SEEK BLUEY
One player hides the 6-inch Bluey figure and starts the hide and seek timer, then kids track Bluey through her clues, sounds, and giggles.
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MONOPOLY: HOW TO TRAIN YOUR DRAGON EDITION
This How to Train Your Dragon edition features film-inspired tasks like paying for dragon lessons with fish, training dragons, and competing to test one's Viking skills. To win, a player has to be the first to train a dragon from each class or the last person with fish remaining.
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FAST FRIENDS
Get on the same wavelength with this fast-paced game in which players must try to guess the same phrase at the same time before the timer runs out. Each round lasts for 10 minutes, making it the perfect party game.
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REBOUNCE ACTION-PACKED ELECTRONIC GAME
Players go head-to-head by bouncing the squishy foam ball off the tabletop trampoline to opponents. The set has three game modes, features lights and sounds, and includes all-in-one storage.
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FLIPSLIDE
This fast-paced electronic handheld puzzle game has a unique twist-and-slide mechanism that challenges players to match the right color block by flipping or sliding, to match the coordinating lights. Level up by switching between one of four interactive game modes: Speed, Multiplayer, Level, and Memory, or playing with multiple players.
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OVERSIZED CONNECT 4
This classic Hasbro game gets a supersized twist that’s perfect for kids and adults alike. Whether you're aiming for four in a row or blocking your opponent's next move, the fun grows bigger with every play. Easy to set up and even easier to enjoy, it's the perfect addition to your game collection.
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KANOODLE HEAD TO HEAD
Players can go head-to-head for the first time with this puzzle challenge game. Includes a two-player puzzle board with a lid, 16 puzzle pieces, and 40 double-sided challenge cards. Launch your opponent's pieces with the press of a button for the ultimate checkmate.
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TOSS ACROSS
Taking turns, kids toss the bean bags, trying to flip the targets to show three of their letters in a row. Players can try to undo their opponent's “X” or “O,” but must be careful not to set the target back to blank.
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MONOPOLY PANINI PRIZM: FIFA WORLD CUP 2026 BOARD GAME
Players build a World Cup dream team through Panini’s trading cards and move around the board to earn points, challenge players, and win matches.
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5 SECOND RULE
It should be easy to name three breeds of dogs — but can you do it under the pressure of 5 seconds twisting down, and with the other players waiting for you to get flustered? Time's not on your side, so say what comes to mind and risk ridiculous answers.
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ENCHANTED FOREST – DISNEY EDITION
Players must move around the enchanted forest-themed board to find their Disney friends in this hide-and-seek-style memory game. Kids race to the finish line once they find all the required characters and their matching cards.
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EXIT: THE GAME — FAMILY — 2 ESCAPE ADVENTURES
Join the exclusive Heroes Club, where five brave animals team up to solve thrilling mysteries. The set includes two standalone games: The Mystery at Meanstone Manor and The Caper at Candy Castle.
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GRAVITY MAZE
Kids can solve marble puzzles that challenge their imagination. Gravity Maze includes nine towers, three marbles, a game grid, and a target piece for endless design possibilities. Gravity Maze sparks the imagination while honing critical thinking skills.
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POP UP MARIO
In this Super Mario Bros.-inspired game, players take turns sliding paddles into Mario’s pipe. When a player picks the correct slot to insert their paddle, Mario will bounce out of the pipe and that player wins the game.
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MONOPOLY SCRABBLE
This game combines elements of the Monopoly game with the crossword-building play of Scrabble. In place of rolling dice to move around the board, players build words and move ahead by their score. Features custom Community Chest and Chance cards.
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Outdoor Toys
BUNCH O BALLOONS TROPICAL PARTY
Kids can fill and tie over 100 tropical party-color water balloons in less than a minute. These self-sealing water balloons feature innovative O-ring technology and rapid fill capabilities. Kids can simply connect each bunch to a tap or a hose, fill, and make dozens of water balloons at once.
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HASBRO SKIP IT
Get active with the next generation of the ’90s toy. Available in blue or pink, the Skip It features a digital display counter, lights, and sounds. It keeps the score and tracks the lifetime high count.
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KOOSH BOW LAUNCHER
This kid-friendly archery set features a lightweight bow, soft Koosh arrows, and pop-out targets. Kids can practice their skills solo or compete with friends in an epic shoot-off game.
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LITTLE TIKES EASY STORE JR. PLAY TABLE WITH UMBRELLA — BLUE/GREEN
This table gives toddlers the perfect spot to enjoy snacks, unleash their creativity, or celebrate special moments with friends. It seats up to four children and features built-in shade thanks to the included umbrella.
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LITTLE TIKES MAGIC FLOWER WATER TABLE
This vertical water table features four different platforms with five unique activities, so multiple kids can play at once. The table features a flower that blooms when kids pour water on it, spinning turtles, a frog fountain, floating ducks, and a swimming fish.
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NERF N SERIES INFINITE
A high-performance blaster, the NERF N Series Infinite features a removable battle belt with a 40-dart capacity. The pump-action blaster comes with 80 NERF N1 foam darts.
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RAIN SHOWERS SPLASH POND WATER TABLE
Use the large bucket to scoop up water from the pond and pour into the top waterfall tray. Watch the rainfall effect activate as the water splashes into the pond, then activates maze-like spinners, ramps, and buckets. Rearrange the put-and-place maze pieces for STEM play.
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SWIMWAYS SPRING FLOAT AND RECLINER WITH HYPER FLATE VALVE
With Hyper-Flate, the Spring Float now has three-times faster inflation and deflation, with no pump needed! Deflate just as quickly by inserting the tail of the valve cap and folding the float into three compact circles for convenient portability and storage.
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TONKA STEEL CLASSICS MIGHTY DUMP TRUCK
Kids can haul blocks, sand, rocks, or anything else they can imagine with the Mighty Dump Truck’s functional truck bed. With a simple tilt function that is easy for young children to use, they will enjoy hours of imaginative play.
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Playsets
MIGHTY MORPHIN POWER RANGERS POWER MORPHER
Kids can pretend to summon the spirit of a Dinozord and become a member of the Mighty Morphin Power Rangers with this Power Morpher featuring five Power Coins and more than 40 sounds and phrases.
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AVENLUR ALPINE BABY & TODDLER GYM
Designed for babies and toddlers, this gym features an interactive baby activity wall, a baby swing, a slide, and adjustable monkey bars that can grow with kids.
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BLUEY SUPERMARKET PLAYSET
This playset features three stories, four play areas, special sounds from the show, 15 play pieces, and exclusive Bluey and Bingo figures.
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HOT WHEELS CRISS CROSS CRASH TRACK SET
This track set has four intersecting crash zones where kids line up their cars and let 'em rip for near-misses or total wipeouts. Features more than 16 feet of track that includes hairpin turns, motorized boosters, and a giant crash zone for crash-and-smash fun.
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DISNEY PRINCESS STYLE COLLECTION DELUXE TOTE BAG & ESSENTIALS
This tote bag role-play set comes with accessories for kids to mimic real life. With a press of the buttons, the key fob flips open and clicks. Modern play headphones store into play phone case. The phone features camera flash light and sound, while the wallet holds play money and a credit card.
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MARVEL SPIDER-MAN REAL WEBS ULTIMATE WEB BLASTER
When kids strap the web blaster onto their wrists and make the iconic thwip pose, pressing the button on the wrist, the blaster shoots out realistic webs! The web blaster features web fluid that becomes gel-like webbing and a refillable pouch kids can use to shoot water out of the blaster.
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DISNEY PRINCESS MAGICAL ADVENTURES CASTLE
This castle is 4 feet tall and offers 10 play areas, each inspired by a Disney Princess. Features include lights and sounds, a slide, a pool, and more than 25 pieces of furniture and accessories.
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PLAYMOBIL NHL HOCKEY ARENA
Each of the four NHL players features a movable arm and hockey stick. Use the lever to swing and hit the puck, and the goalie to defend the goal. Customize the players with the included NHL team decals.
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MARVEL SPIDEY AND HIS AMAZING FRIENDS WEB-SPINNERS PLAYSET
This 27-inch-tall playset features multiple play zones, including a spinning transformation chamber, a command center, and a garage. Comes with a Spidey figure, a vehicle, and accessories.
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Plush
HARRY POTTER X CARE BEARS 12-INCH PLUSH HOODIE ASSORTMENT
Accio Care Bears! Kids can experience the wizarding world and Care-A-Lot at the same time with plush bears decked out as Hogwarts House Mascots. Celebrate Harry Potter's 25 Years of Magic with Tenderheart Bear as Gryffindor, Love-A-Lot Bear as Hufflepuff, Grumpy Bear as Slytherin, and Wish Bear as Ravenclaw.
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DISNEY ULTIMATE STITCH INTERACTIVE FEATURE PLUSH
Inspired by the live-action film, this Stitch plush has more than 100 sounds and movements. Kids can press Stitch’s belly, hands, tongue, and nose, then watch as he sings, dances, speaks, and more.
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FURBY DJ FURBY RAINBOW & NEON STAR
Along with five interactive modes and more than 1,000 play combinations, kids can enjoy more than 20 different games, songs, and activities.
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FURREAL PEANUT THE PLAYFUL MONKEY INTERACTIVE TOY
This interactive plush monkey has more than 100 different reactions. Peanut does flips, walks, and loves being rocked to sleep.
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FURREAL COCO THE TUMBLING PANDA
This lifelike, tumbling ball of fun features more than 60 sound and motion combinations. Tickle her right foot to hear her wiggle, giggle, and laugh. Pet her head to see her sit up on her own or tap her head twice to see her roll across the floor.
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MY FIRST TEDDY
This is the perfect first teddy bear for your little cub! With embroidered details and a satin bow, this 15-inch soft and fuzzy bear is ready for endless snuggles. It's unbearably adorable, and available in tan, blue, and pink. Plus, it's machine washable.
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FIFA WORLD CUP 10-INCH COLORFUL BEAR PLUSH
Families can celebrate the upcoming FIFA World Cup with this soft, collectible bear featuring embroidered details and a commemorative jersey.
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LITTLE LIVE PETS OUCHIES AMAZON EXCLUSIVE HAZEL
Kids can decorate and apply the magic cast to Hazel the puppy’s leg, then watch as her limp disappears. Hazel features puppy-inspired sounds and reactions and comes with a dog carrier.
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RAINBOCORNS EGGZANIA
Kids can crack their egg to reveal more than 20 surprises, including an Eggzania plush, a matching Yolkie, five mini egg surprises, Yolkie slime, Yolkie jokes, and wearable accessories like rings, stamps, bracelets, and stickers.
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8-INCH DISNEY PIXAR TOY STORY SQUISHMALLOWS
Fans can cuddle and collect soft 8-inch plush characters from Toy Story in signature Squishmallows styling.
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EMOTIONAL SUPPORT POP-TARTS
Cuddle with five plush pals that resemble beloved Pop-Tarts flavors. Each features a different facial expression, and all five come sitting in a Pop-Tarts-inspired box.
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REAL FX DISNEY STITCH
With blinking eyes, a moving mouth, and sensors on his head and face, this Stitch responds to kids’ touch. It has more than 100 action and sound combinations.
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Preschool
BRIO MY FIRST RAILWAY BEGINNER PACK
Crafted from FSC-certified wood and other sustainable resources, this 18-piece wooden train set has everything kids need to build up a railway, including trains and boxcars with magnetic connections, figurines, and accessories.
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BUILD-A-BUDDY ACTIVITY BOARD
Kids can build two farm scenes using the included play drill, which fits inside the playboard for storage.
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CHUCKLE & ROAR 2-IN-1 SEEK & WRITE SENSORY BIN
The lid of the bin includes a zen sand garden where kids can work through sand-based writing and drawing activity cards. Inside the bin, kids can dive into a multisensory exploration experience with paper filling and water beads. There is so much to do with 50 learn & play activities on 25 double-sided cards.
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COLOR WONDER MS. RACHEL MAGIC LIGHT AND SOUND BRUSH
Color Wonder Ms. Rachel Magic Light and Sound Brush transforms painting into a multi-sensory adventure with a brush that lights up in six vibrant colors while playing cheerful sounds and songs in Ms. Rachel's own voice.
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FISHER-PRICE DJ BOUNCIN’ BEATS
This musical toy features lights; motorized spring action; and more than 75 songs, songs, sounds, and phrases that teach kids the alphabet, counting, and more. Kids can record a phrase that DJ Bouncin' Beats will remix into a song.
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JOHN DEERE MEGA DUMP TRUCK
Features a robust combination of durable steel and sturdy plastic for long-lasting play with powerful motorized dumping action. Press the button to activate bright LED headlights and realistic engine sounds for interactive construction play!
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ALPHABET LEARNING MAILBOX
Practice tracing skills, letter recognition, and beginning sounds with this mail-themed playset. Kids can use alphabet puzzle cards; puffy sticker “stamps”; and write-and-wipe, double-sided postcards to learn the alphabet and new vocabulary words before sliding their work into the mailbox.
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BIG FEELINGS PINEAPPLE!
A pineapple with a lot of feelings! Kids can explore emotion identification and expressions by playing with this tropical friend's 26 changeable pieces, such as mouths, eyes, eyebrows, and hands.
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STORY DREAM MACHINE + LITTEL GOLDEN BOOK STORY PACKS
Project classic children's stories with this machine, which includes three titles, with additional packs sold separately. It features light and sound effects to enhance the story and doubles as a white noise machine.
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MS. RACHEL WOODEN LEARNING BLOCKS
Stack, roll, match, and learn with these wooden blocks. Inspired by Ms. Rachel’s baby and toddler videos, this set includes blocks and activity cards designed to encourage learning.
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WOODEN PIZZA FOOD TRUCK ACTIVITY CENTER
Kids can make pretend pizza in the attached oven with wooden pizza slices and felt toppings like cheese, mushrooms, and more. The pizza truck doubles as an ice cream cart with wooden ice cream scoops, a cone, an ice cream scooper, and a cup.
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PLAY-DOH SIZZLIN’ GRILL PLAYSET
Little cooks can create Play-Doh burgers and hot dogs using 10 Play-Doh compounds and accessories like a spatula, tongs, and more. The grill also lights up and plays sizzling sounds.
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PLAYMOBIL 1.2.3. AQUA COLLECTION
The Playmobil 1.2.3. Aqua Collection comes in three water-inspired toys: Water Wheel with Baby Shark, Water Seesaw with Boat, and Aqua Water Slide with Sea Animals. The colorful playsets each playfully promote important developmental skills.
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JOHN DEERE MONSTER TREADS DELUXE LIGHTNING WHEELS
Kids can roll this big-wheeled John Deere tractor forward or backward to activate motion-specific engine sounds, and watch as the lights change color as they pick up speed.
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FISHER-PRICE WOOD MONTESSORI COLLECTION
This line includes educational toys and games infused with timeless Montessori principles. With puzzles, sorting sets, balance boards, and more, kids can practice their fine motor skills, confidence, and independence that will last a lifetime.
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Ride-ons
GLOW BUMPER CAR
Tots and preschoolers can spin 360 degrees with joystick controls at a speed of 1 mph. There are three included light modes to glow during the day or night.
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IMAGINAIR BUMPER CARS
Kids can ride around with their favorite friends with these bumper cars, which feature inflatable characters on the back from brands like Disney, Bluey, Marvel (pictured), and more.
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KID TRAX USPS MAIL DELIVERY TRUCK RIDE-ON
This kid-sized mail truck includes a mail slot, an opening rear door, working headlights, a horn, and an FM radio with an MP3 input. Features a 6V rechargeable battery and moves at a top speed of 2.5 mph.
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STRIDER 12 PRO BALANCE BIKE
With foam rubber wheels that can’t deflate, an adjustable seat and handlebars, and no-slip footrests, this bike is equipped to help first-time bike riders get confident and comfortable riding without training wheels.
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Special Promos
ENERGIZER MAX AA AND AAA 48-COUNT COMBO PACK
This combo pack has 24 AA and 24 AAA of Energizer's longest-lasting MAX battery, with up to 50% longer lasting power in demanding devices. These batteries hold power for up to 12 years in storage and protect devices against leaks for up to two years after being fully used.
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