We all remember that feeling of getting lost in the toy store, finding new places to explore, things to interact with, and making new friends along the way. Well, now the kids of today can find their own adventures with new Toys “R” Us locations!
Just in time for the holiday season, Macy’s, the coveted retail store, expands its partnership with WHP Global to bring Toys “R” Us to every Macy’s store in the U.S. Opening this weekend, all Macy’s stores will have a Toys “R” Us in-store shop ranging from 1,000 sq. feet to 10,000 sq. feet in flagship locations in cities like Atlanta, Chicago, Honolulu, and more.
In celebration of the launch, Macy’s will host in-store events that will include family-friendly activities and giveaways from LEGO and Mattel, beginning tomorrow and ending on Oct. 23.
The Toy Insider had the opportunity to visit the launch party at Macy’s Herald Square location in New York City to explore all the whimsical decorations; kid-size shelves; open play space; and — of course — toys, including rows and rows of 5 Surprise Mini Brands, L.O.L. Surprise! Dolls, National Geographic Kits, and so much more. Kids were lining up to demo all the toys on display including YuGiOh! cards, Kinetic Sand play cases, LEGO sets, and even a fool’s gold digging kit from Blue Marble!
The event also featured a kid-approved mocktail complete with cotton candy and pop rocks. A giant Geoffery danced around while a DJ filled the room with fun tunes. It was definitely a kid’s paradise, as kids were walking down the Barbie pink carpet to snag a paparazzi-worthy picture, cuddling up next to a giant plush sloth, and making funny faces through the fish bowl windows in the play house. Caterers were serving kid-friendly portions of burgers, fries, pizza, and chicken nuggets.
While it was great seeing all our favorite toys on display at the new launch, there were also some noteworthy kid-friendly details throughout the store, including an interactive light wall that read “I love Geoffery;” a visual timeline documenting Toys “R” Us history; a life-size bench with a statue of Geoffery; a giant LEGO sculpture of the Statue of Liberty; and a massive play section complete with a bridge, a winding road, a kid-size car, giant play blocks, and much more.
Families can visit macys.com/s/toys-r-us/ to find out more about the launch. Check out your local Macy’s to see all the playfulness in action and snag some free goodies!
