May is Mental Health Awareness Month, and even though the holiday may resonate strongly with adults, we don’t want to leave the kiddos out. There are many options available for toys that improve mental health and can support kids’ emotional wellness.

Mental health is just as important as physical health, especially when it comes to kids’ development. We want to help kids develop healthy habits for their brains, just like we promote staying physically active and fueling their bodies with food.

Toys that improve mental health are great additions to playtime because play, on its own, sparks joy. It lets kids tap into coping with emotions, identifying those emotions, building social and conversational skills, and more. While there are many great “emotions” toys out there (we’ve got our favorites below!), something as simple as connecting over a board game and starting conversations with family and friends can help build mental wellness. You don’t have to get fancy with it! While the feelings may feel big to identify and talking about them is so important, the process of doing so doesn’t have to be complicated, and toys and games can help.

Whether you’re searching for conversation starters, tools to help kids cope, or everything in between, we’ve gathered some of our favorite toys that improve mental health. In times when the world feels stressful and it’s tough to get away from screens, these classic playthings can help kids feel more centered, connected, and grounded.

So scroll through some of our top picks below and let us know your favorites! Whether it’s plush to cuddle or toys packed with sensory play, we’ve got it all covered. It’s important to encourage kids to be open and talk early, so they can build the coping skills to help them as they grow.


CARE BEARS SWEET SERENITY BEAR

This 14-inch plush combines sensory play with the classic Care Bears design. The plush’s belly badge, paw pads, and ears feature different satisfying textures.

Product Facts

  • MSRP:
  • $14.99
  • Age:
  • 4+

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PLAYTAB

Build a unique sensory experience with this modular sensory toy. Grab a board and pop in six of 12 unique, magnetic tiles, which feature fine motor challenges, cause-and-effect discoveries, and more.

Product Facts

  • MSRP:
  • $45.95
  • Age:
  • 1+

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EMOTIONAL SUPPORT PALS

These playful plushies’ designs provide comfort and laughs to people of all ages. Each set includes five plushies with a different expression, in different themes such as pickles, fries, doughnuts, ice cream, kitties, and more.

Product Facts

  • MSRP:
  • $16.99
  • Age:
  • 0+

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BUILDABLE PEOPLE WITH BIG EMOTIONS

Encourage toddlers’ creativity and help them explore their emotions with this 71-piece LEGO Duplo Buildable People with Big Emotions set. Preschoolers build and rebuild the five characters to reflect the diverse world they see around them. There are 10 expressive faces that help them share their feelings.

Product Facts

  • MSRP:
  • $49.99
  • Age:
  • 3+

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HEY BESTIE DOLL COLLECTION

These dolls never fly solo. The 5.5-inch Hey Bestie dolls are sold in sets of two, with themes like Travel Besties, Birthday Besties, School Besties, Sleepover Besties, and more.

Product Facts

  • MSRP:
  • $14.97+
  • Age:
  • 3+

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ULTIMATE 3-IN-1 WATER, ART & SAND PLAY BIN

Let creativity flow on the go. This play bin combines a water table, a sandbox, and an art easel into one compact design. All of the pieces fit inside for easy transport from inside to outside.

Product Facts

  • MSRP:
  • $49.99
  • Age:
  • 3+

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DECORA PONYZ

Kids can use the included stickers to decorate and customize these ponies, unlocking their new friends’ unique personalities. There are six ponies to collect, each with a rooted nylon mane for colorful hair play.

Product Facts

  • MSRP:
  • $7.99
  • Age:
  • 4+

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JELLY BLOX CREATIVE KIT

Bend rules and stretch imaginations with blocks that kids can squeeze, stretch, and squish. Some blocks feature sensory materials such as sand, foam balls, and more.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 2+

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GREENHOUSE 12-INCH ASSORTMENT

This 12-inch assortment of four house plants offers cozy, botanical inspiration. Each super-soft plush features a sweet plant design and a cute pot — no sunlight, watering, or green thumbs required.

Product Facts

  • MSRP:
  • $12.99
  • Age:
  • 3+

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UNO TEAMS

Players team up to match colors, numbers, and symbols, but both teammates must put down all their cards to declare victory. If your partner runs out of cards first, split the remaining cards and keep playing. There are new cards like Wild Team Play, Wild Team Draw 4, and Pass.

Product Facts

  • MSRP:
  • $6.49
  • Age:
  • 7+

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WATER WOW! MULTI-ACTIVITY DRAWING SET

The take-along, zip-open case features a built-in drawing board with water-reveal rainbow swirls for free drawing. The set also includes four reusable double-sided activity cards, two stencils, two stamps, and a stamp pad.

Product Facts

  • MSRP:
  • $22.99
  • Age:
  • 3+

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GUI GUI

Inspired by beauty brands, this elevated, collectible slime features a layered unboxing experience, unique textures, a hidden surprise figure, and sweet scents. Kids can choose from four textures: gloss, clear, butter, and cloud.

Product Facts

  • MSRP:
  • $9.99-19.99
  • Age:
  • 6+

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KOOSH KORNHOLE

This indoor-outdoor version of the classic backyard game comes with six neon Koosh balls. The lightweight board is easy to carry and set up, so players can take it on the go.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 5+

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KINETIC SAND SPLASH STARTER CASE

The starter case features six ounces of blue Splash sand that changes color in water. The set also includes a rake, two molds, and an enclosed play space for on-the-go fun.

Product Facts

  • MSRP:
  • $14.99
  • Age:
  • 3+

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EMOTIONAL BAGGAGE

This set includes a portable canvas bag that holds eight plush emotions such as happy, sad, angry, surprised, silly, anxious, loved, and tired. Kids can use the plush to discuss their feelings.

Product Facts

  • MSRP:
  • $49.99
  • Age:
  • 3+

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ORIGINAL WARMIES

The Original Warmies are the cutest and coziest plushes for your little ones. The Original Warmies are microwavable for warmth, and can be chilled in the freezer for cooling relief. Each plush is specially weighted to relieve stress, and filled with natural grains and french lavender for a calming scent. Helps promote a calming effect…

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 0+

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BARNEY SENSORY PLUSH

This cuddly Barney plush offers multiple unique sensory experiences. Kids can play with it while working on their self-regulation skills.

Product Facts

  • MSRP:
  • $16.88
  • Age:
  • 2+

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NICHOLE JACKLYNE WATER SLIME

This trending goopy slime feels slippery like water, with transparent colors and fruity scents. The containers are reusable, so families can pour the slime directly into them to store without drying up.

Product Facts

  • MSRP:
  • $7.79 each
  • Age:
  • 4+

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STMT POSITIVITY JOURNALING SET

This 70-sheet spiral-bound journal is filled with positive prompts, space to reflect, habit trackers, bullet journaling, and more — all designed to help you make your dreams a reality. It includes more than 1,500 stationery supplies, including brush markers, gel pens, tapes, stickers, and more.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 8+

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About the author

Ali Mierzejewski

Ali Mierzejewski

Ali Mierzejewski is the editor-in-chief at The Toy Insider and The Pop Insider. With more than a decade of industry experience, Ali is a trusted source for parents, gift-givers, manufacturers, retailers, and more on the latest trends and hottest products. Whether you’re shopping for the best toys for kids — or looking for the latest in geek culture and entertainment for yourself — Ali’s expertise has you covered. When she’s not building LEGO sets or unwinding with a puzzle, Ali is obsessing over the latest season of The Bachelor, scrolling through Gritty’s Twitter, or rewatching The West Wing (for the 100th time). She is also a self-proclaimed expert on the history and lore of the entire Bachelor franchise. Ali has been featured on TODAY, The Wendy Williams Show, Yahoo Finance, Fox & Friends, HLN, The Weather Channel, ABC World News Now, and more. You can follow her on Instagram @ali_ontv.

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