UNO 50th Anniversary Premium Card Set |Source: Mattel Games/The Toy Insider

UNO is celebrating a major milestone with a new tagline: 50 Years of Being Wild.

Of course, that means we’re also getting a nice assortment of updated UNO products from Mattel Games along with some fun events and partnerships to (hopefully) brighten up the rest of 2021 as families everywhere gather to enjoy the No. 1 card game in the world in new ways.

UNO 50th Anniversary Premium Card Set |Source: Mattel Games/The Toy Insider

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The 2021 UNO lineup includes an UNO 50th Anniversary Premium Card Set — the official celebratory item, available exclusively at Walmart; UNO 50th Anniversary Card Deck with gold wild cards; UNO Iconic Series decks that pay tribute to individual decades; UNO Remix, which adds customizable cards to the mix; and an updated version of UNO Attack with new sounds, lights, and cards that fly higher than ever.

UNO Iconic Series Deck – the ’70s | Source: Mattel Games/The Toy Insider

Mattel is also launching the UNO Championship Series — a competition that will culminate in the crowning of the first official UNO World Champion in November — and a series of UNO Celebratory Games throughout the year across digital platforms.

Finally, Mattel will continue developing diverse partnerships that build inclusive, sustainable, and culturally relevant products, such as UNO ColorADD, and the UNO Artiste Series. New collaborations with celebrities in the art, fashion, sports, and entertainment industries will be revealed throughout the year.

The basic history of UNO is a famous one — the oft-recounted tale of Merle Robbins, an Ohio barbershop owner and card game enthusiast, who created the game and sold the original version out of his barbershop. Over Thanksgiving weekend in 1971, the game caught the attention of Robert Tezak — owner of a funeral parlor in Joliet — who became hooked. The following year, Tezak made a deal with Robbins to take over UNO, and International Games was formed. Following decades of massive success, International Games was acquired by Mattel in 1992 and UNO has remained a smash hit ever since. Mattel says that 17 decks are sold every minute as UNO is now available in more than 80 countries around the world.

Back in November, Mattel revealed plans to develop UNO into an unscripted reality game show that will feature audience participation, physical challenges, trivia, and other creative elements to deliver what’s being described as “a super-sized UNO experience.”

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.